Xinhua News Review: Where Does China's Rapid Enhancement of Soft Power Come from

2024-03-14

According to the 2024 Global Soft Power Index Ranking released by British brand consulting firm Brand Finance, China's global soft power ranking has risen to third place, with the largest increase in score. As pointed out by the Medriva website in the United States, this is not only a numerical change, but also a signal that China's influence on the global stage is increasing. In its report, Brand Finance defines soft power as the ability of a country to influence the preferences and behaviors of various parties on the international stage through attraction or persuasion rather than coercion. There are various definitions of soft power internationally, but overall, soft power is a concentrated reflection of a country's attractiveness, influence, and appeal. Compared to hard power, soft power brings more feelings of closeness, affection, and respect to people. Where does the power source of China's soft power enhancement come from? "The long-standing and charming Eastern powers and contributors to global development have become a prominent national image of China." "China's participation in global governance is highly recognized." "China's development path has reference significance for its own development." Overseas evaluations have revealed the "mystery" of China's soft power enhancement: using Chinese culture to nourish the hearts of the world, using China's development to enhance world prosperity, and maintaining international order with fairness and justice. ", To promote the construction of a community with a shared future for mankind and establish a credible, lovely, and respectable image of China. The rapid improvement of China's soft power relies on the attractiveness and innovation of Chinese culture. This is the affinity of 5000 years of traditional Chinese culture: Spring Festival culture has become increasingly popular in the international community, and it has been designated as a United Nations holiday; Chinese language and culture, traditional Chinese medicine, Tai Chi, and calligraphy are widely popular overseas; Works such as "Sun Tzu's Art of War" and "Tao Te Ching", which contain rich philosophical ideas, have gained countless fans... They also have the attraction of modern Chinese culture: film and television works such as "Mountain and Sea Emotions", "Three Body Problem", and "Wandering Earth" have successively gone abroad, triggering young audiences overseas to establish topic discussion labels on social media; "Made in China" cultural products such as "Subject 3" dance and "Genshin Impact" game have become popular overseas... Chinese culture is popular not only because of the long and glorious history of Chinese civilization and rich and diverse cultural resources, but also because China attaches great importance to the inheritance and innovation of civilization. Joseph Nye, an American political scholar who proposed the concept of soft power, believes that creative transformation and innovative development of the essence of Chinese excellent traditional culture will enhance the attractiveness of Chinese cultural soft power and consolidate the unique advantages of Chinese cultural soft power. The rapid improvement of China's soft power relies on the spillover effects of constantly emerging new development drivers and the development opportunities provided by China to the world. Online retail platforms such as Temu and Shein have become new shopping choices for global consumers due to their diverse and cost-effective products. Overseas automotive bloggers closely monitor the dynamics of China's new energy vehicle industry, and the keywords in the evaluation videos are high-tech, design sense, and fashion sense. From being a "Chinese brand" and a "Chinese platform" that relies on quality to establish a reputation overseas, improving the quality of life for countless families, to supporting the green transformation of various countries through the "new three types" of exports, working together to address climate change, and then to developing livelihood projects that adhere to a balance of righteousness and benefit

Edit:Liangyongqing    Responsible editor:Liyi

Source:XinhuaNet

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