Official poster for the Paris Olympics unveiled: "hide" 8 mascots

2024-03-05

On the 4th, official posters for the Paris Olympics and Paralympics were released at the Museum of Olympiad. These two posters, created by the famous French illustrator Hugo Gatoni, can be regarded as a significant innovation in the history of Olympic poster design. The abundance of elements and rich details they contain break the tradition of Olympic poster design in the past. On March 4th, the official posters for the Paris Olympics and Paralympics, created by French illustrator Hugo Gatoni, were officially released at the Paris Museum of Olympiad. As an artist known for his use of color, Gao Jing, a journalist from Xinhua News Agency, has fantasized about a diverse and bustling micro world that includes iconic elements of Paris and France, as well as all the sports events of this year's Olympic and Paralympic Games. He also showcases some innovative features of the Paris Olympics. In his own words - this is a surrealistic work based on reality. In order to highlight the equally important concept of the Olympics and Paralympics, the two posters can be seen as separate works or combined into a large and complete poster, with the Olympics on the left and the Paralympics on the right. "The inspiration for my design came from a huge city sports stadium, where the iconic buildings of Paris were rearranged and combined. The Eiffel Tower runs through the center of the Stade de France, with the Seine River, Arc de Triomphe, Concorde Square, and so on all within it." Gattony explained this. If viewed from a distance, the entire poster combined looks like a joyful sports carnival, which also aligns with the vision of the Paris Organizing Committee for the Olympic Games to present a joyful sports event; From a close perspective, the countless details in the poster will bring the audience the joy of discovery and new exploration impulses. "There are a total of 8 Paris Olympic mascots' hidden 'in the poster, and it will take some time to find them. The Olympic rings, Paralympic tricolor emblem, mass marathon running, Olympic motto, etc. can also be found inside," said Gatoni. Both of these posters were hand drawn by him, and the entire creative process took about 2000 hours. "At first, I was counting how many little figures I had drawn, but later there were too many to count. I estimated there were tens of thousands, and if there were any viewers interested in this, I would count them," Gatney said in an interview with Xinhua News Agency. Paris Organizing Committee Chairman Tony Estengay is very satisfied with these two posters. "This is not just a simple poster, we want to incorporate as many elements as possible, we want to be different. This is a brand new attempt in Olympic history," said Estangay. On March 4th, at the official poster release ceremony for the Paris Olympics and Paralympics held at the Museum of Olympiad in Paris, France, Paris Organizing Committee Chairman Tony Estengay took a photo in front of the poster. These two posters will be exhibited at the Olympic Museum until March 10th, according to Xinhua News Agency reporter Gao Jing. Since its release, the official online store in Paris 2024 has started selling these two posters for 29 euros each. (Lai Xin She)

Edit:Yi Jing    Responsible editor:Li Nian

Source:XinhuaNet

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