After the Spring Festival, nail salons experienced a "nail removal craze", with a manicurist jokingly saying, "Before the New Year, there are endless nail patches to be applied, and after the New Year, there are endless nails to be removed." This is a continuation of the "nail art climax" before the festival. Like nails, people buy new clothes, iron and dye hair, and do medical beauty... At important festivals, people always choose to beautify themselves, which also makes the appearance economy particularly prosperous in this the Year of the Loong Spring Festival. It is a series of consumer industries that have developed around appearance that satisfy consumers' pursuit of beauty. The most common industries are beauty and skincare, hair and body care, medical beauty and fitness. With the improvement of residents' consumption ability and the transformation of consumption concepts, "becoming beautiful" has gradually become a necessity for some consumers. The beauty industry chain continues to extend, and the output value of the beauty economy is becoming more and more abundant. The beauty product market has been hot recently. A reporter walked into a large shopping mall in Beijing, where counters for cosmetics, shoes, hats, clothing, jewelry, and other items were crowded, and people were choosing their favorite items to become beautiful. A beauty product salesperson introduced to the reporter: "From the initial oily nail polish, to the later tear off nail polish, to the latest popular nail sticker in the past two years, the products that just make nails beautiful have emerged in endlessly, constantly updated and iterated." In order to meet consumers' increasingly diversified and personalized consumption needs, the iteration and upgrading of beauty consumer products have been accelerating, and various subdivisions have continued to rise. At the same time, the trend of product technology and lightweight form is gradually emerging. The hot sales of home beauty equipment and home hair removal equipment allow consumers to DIY at home and achieve basic beauty and body care. The products are constantly being updated, consumers are constantly tempted, and the popularity of the cosmetics market remains high. According to the "Research Report on the Operation and Development Trends of China's Cosmetic Market from 2024 to 2025" released by iMedia Consulting, the market size of China's cosmetics industry was approximately 516.9 billion yuan in 2023, a year-on-year increase of 6.4%, and is expected to increase to 579.1 billion yuan by 2025. Various regions are also actively seizing the advantage of the beauty economy and promoting the transformation of beauty into output value. Taking Shandong as an example, aiming at the development of the cosmetics industry, Shandong has proposed the "Beauty Shandong" plan to explore the new economic development track of beauty products. Shandong Pingdu has discovered business opportunities from the false eyelashes favored by female consumers. Initially, there were only two or three single styles of false eyelashes, but now, everyday false eyelashes such as "Sunflower", "Baby Bend", and "Fairy Hair" produced by Pingdu have their own characteristics. There are thousands of varieties depending on the material, length, curling degree, and usage scenario. At present, the output value of Pingdu false eyelashes has exceeded 10 billion yuan, becoming a benchmark for the national and even global eyelash industry market. The development of beauty services is rapid. In addition to purchasing beauty products, more and more consumers are enthusiastic about using services such as nail and eyelash beauty, medical beauty, and private fitness to make themselves beautiful. Beauty services have become one of the emerging growth points in the current service industry. Hu Yan, a 35 year old woman from Chongqing (pseudonym), is a "fashion expert" who goes to a hair salon to pick up her hair on average every three months and does medical beauty projects every two months. Hu Yan said that everyone has a love for beauty, and as she grows older and changes in her physical condition, she is willing to spend more money to fill the gap in her appearance. Currently, medical beauty clothing