What signal does the "positive" excavator sales growth convey after 12 consecutive months of negative year-on-year growth

2024-02-28

According to data released by the China Construction Machinery Industry Association, 12376 excavators of various types were sold in January 2024, a year-on-year increase of 18.5%. This also means that excavator sales have finally turned positive after experiencing 12 consecutive months of negative year-on-year growth. As an important indicator of the prosperity of the construction machinery industry, the positive growth rate of excavator sales is of great significance. It not only reflects the continuous recovery of China's construction machinery market, but also reflects the continuous increase in the operating rate of infrastructure projects. The growth rate of excavator sales has turned positive, thanks to the contribution of overseas orders, equipment updates and upgrades under the background of emission upgrades, as well as the new demand brought about by the accelerated landing of infrastructure investment. Since the beginning of 2024, various regions across the country have actively planned and laid out their strategies, striving to boost the economy and promote project commencement and construction progress. The domestic construction machinery market has ushered in a positive trend during the off-season. The latest data from CCTV Finance Excavator Index shows that the overall operating rate of construction machinery in China was 47.81% in January, higher than the 40.61% in January 2023, laying the foundation for a successful start to the economy in 2024. Major construction machinery manufacturers, including Sany Heavy Industry, Zoomlion Heavy Industry, Lovol Heavy Industry, Liugong, etc., have returned to work and production successively, and the first batch of orders have been delivered in the the Year of the Loong New Year. The prosperity of one industry drives the prosperity of all industries. As the effect of real estate infrastructure policies gradually becomes apparent and the expectation of stable growth increases, domestic demand for excavators will gradually stabilize and rise. Hu Qimu, a special researcher of the China Enterprise Federation, believes that with increasing investment in infrastructure, it will provide effective support for stable economic growth in 2024 and also drive consumption of construction machinery. March will enter the traditional sales peak season for excavators. With the increase in downstream project construction rates after the Spring Festival, the overall sales situation in China is expected to achieve growth in the first quarter of this year. Many industry insiders remain optimistic about the overall industry trend for the whole year. However, some business leaders have also admitted that although a good start at the beginning of the year boosted market confidence, the following market situation is also affected by multiple factors such as domestic and foreign demand, and the volume of infrastructure projects. Officials from companies such as Lovol Heavy Industry told reporters, "Due to the official switch of China National III emission standards for construction machinery to China National IV emission standards starting from December 1, 2022, the entire construction machinery industry, including the excavator industry, will be affected to some extent by the overdraft effect. However, by 2024, the relevant influencing factors have faded and are expected to return to a normal market supply-demand dominant state. In addition, January 2023 was affected by the Spring Festival holiday, with less construction time and a lower production and sales base, which is also one of the reasons for the year-on-year growth in excavator sales.". Qiu Shiliang, Co Director of Zhejiang Securities Research Institute, said, "Currently, the domestic market is mainly driven by demand for excavator updates. Based on the eighth year of excavator updates as the peak period, the domestic excavator update demand is expected to bottom out from 2023 to 2024 and will start a new round of update cycles." Institutions such as China Chengxin International believe that after experiencing high-speed growth in the past two years, industry exports have entered a steady development stage, and the growth rate of export sales may further slow down. The high performance growth brought about by the high overseas revenue growth in the early stage may gradually enter a bottleneck period. Hu Qimu stated that

Edit:Hou Wenzhe    Responsible editor:WeiZe

Source:economic daily

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