Where is the hope for the recovery of the smartphone market after experiencing consecutive quarters of decline? Generative AI smartphones are highly anticipated. Recently, Samsung released the Galaxy S24 series of AI smartphones, which are equipped with a large artificial intelligence model. Previously, Chinese mobile phone companies such as Huawei, Honor, OPPO, vivo, and Xiaomi have all implemented artificial intelligence big models on the mobile end, and a new era of intelligent terminals based on generative AI as the cornerstone of product innovation and experience enhancement may arrive. What is the reason why mobile phone companies have reached a high degree of consensus on the trend of generative AI smartphones? In recent years, AI has been one of the most active areas of technological innovation, and technological innovation needs to move from the "ceiling" of poetry and painting to the "floor" of the consumer end in order to achieve value. Just as the landing of the Internet from the PC end to the mobile end has triggered the wave of mobile Internet, installing AI into smart phones may lead to a new round of changes in smart terminals. This kind of change has quietly arrived. Recently, artificial intelligence research company OpenAI launched the online store GPT Store, which is now available to paying users, teams, and enterprise users. The store gathers customized versions of ChatGPT created by users for various tasks, which are considered by the industry as AI upgrades to the Apple App Store. In the wave of generative AI mobile phone revolution, mobile phone companies achieve their goals through two modes. One type is faster and more secure terminal side artificial intelligence. Unlike cloud based artificial intelligence, this mode does not have a process of information transmission, but is directly processed and responded to on the mobile phone, and data is retained on the user's phone. Another type is more precise and economical end cloud hybrid artificial intelligence. When the cloud and terminal AI collaborate to process tasks, the distributed computing of the cloud can be used to improve computing power and reduce AI processing costs; At the same time, contextual information such as the user's location and identity can also be useful in improving the accuracy of AI processing. At present, with the updates and iterations of SoC and the rapid upgrade of storage configurations in the market recently, most mobile phone companies in China adopt a hybrid AI deployment model of end cloud, but they are also starting to make efforts in end side AI. Faced with the sluggish growth of the smart terminal market, mobile phone companies hope to start a new growth cycle with the help of generative AI smartphones. According to market research firm IDC, global smartphone shipments in 2023 decreased by 3.2% year-on-year, reaching a decade low. Market research firm Canalys predicts that the demand for end-to-end AI capabilities is expected to stimulate a new wave of device replacements, which will help raise the average selling price of devices. AI capabilities will become an effective driving force for Chinese mobile phone manufacturers to promote high-end development. An analysis suggests that generative AI will bring the biggest user interaction change after the transition from feature phones to smartphones, and is expected to become a new growth driver for the smartphone market, significantly changing market size and accelerating upgrade speed. Generative AI can bring users a tangible experience upgrade. Industry insiders say that generative AI will become the interface between people and all applications on smartphones. In the past, when users used terminals, they needed to click and open one application after another to obtain information from them