Cable TV and IPTV startup advertisements will be completely cancelled

2024-01-24

On the 23rd, the State Administration of Radio and Television, in collaboration with relevant departments such as the Ministry of Industry and Information Technology, the Ministry of Culture and Tourism, and the State Administration for Market Regulation, held a phased summary and deployment promotion meeting in Beijing to address the complexity of charging and operating TV "nesting dolls". The meeting reported on the progress and effectiveness of the first phase of the work to address the complexity of charging and operating TV "nesting dolls". It is reported that by the end of 2023, after more than four months of promotion, the first phase of the governance of TV "nesting doll" fees and complex operations has achieved the goal of "watching live streaming on the power, reducing fee packages by 50%, and improving consumer transparency". Cable TV and IPTV startup advertisements will be completely cancelled, and the startup time will be reduced from the maximum of 118 seconds before governance to no more than 35 seconds. In terms of reducing fee packages, various types of fee packages have been significantly reduced by more than 50%, with cable TV reduced by 72%, IPTV reduced by 79%, and internet TV reduced by 55%. A single terminal has been reduced from the highest 86 fee packages before governance to no more than 6 fee packages per terminal now. Clear, eye-catching, and transparent upgrades have been made to the pages, navigation, fees, applications, and other aspects. The paid and free content has been prominently marked. (Lai Xin She)

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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