Understanding the Cultural Needs Behind the Popularity of Night Schools (Essays by Jintai)

2024-01-16

The night school is on fire. In Shanghai, the 2023 autumn class launched by Shanghai Citizen Art Night School offered 382 courses, with 10000 study spots attracting over 650000 people to compete online. In Guangdong, Guangzhou Youth Culture Night School adheres to the principle of public welfare, and young people do not need to pay tuition fees. The advanced courses of street dance and guitar are sold out as soon as they are launched. In Chongqing, within three months of the opening of the Guanyinqiao Youth Night School in Jiangbei District, there have been over 200 students, and courses in various forms such as trendy music, trendy intangible cultural heritage, and trendy handicrafts are in short supply. According to data from a certain platform, since 2023, the search volume for "night schools" on the platform has increased by 980% year-on-year, and the number of related post reviews has increased by 226% year-on-year, indicating the popularity of night schools. Why is night school so popular? In addition to affordable prices, the rich and diverse course content and increasingly refined cultural services are important reasons. At some youth cultural night schools, students can not only learn cultural knowledge, but also experience the charm and charm of dance and vocal music, improvisational drama, and intangible cultural heritage works. Some night schools expand the teaching content from traditional cultural courses to the field of lifestyle. Red wine tasting, Dim sum making, Vlog shooting and other courses give participants the opportunity to learn skills after work. Night schools have entered the vision of young people with a new look, and attending night schools has become an active choice for more and more people. This indicates from one side that cultural products and services must be innovative and keep up with the times in order to gain more people's love and welcome. Behind the popularity of night schools is the cultural demand for rising boats. With the improvement of material living standards, people's diverse, multi-level, and multifaceted spiritual and cultural needs are also growing day by day. Entering night school is a positive attempt to fill the soul and explore more possibilities in life, representing a learning, enterprising, and positive attitude towards life. Whether it's making like-minded new friends in learning or experiencing the purity of interests, they all write vivid annotations for enjoying a more fulfilling, richer, and higher quality spiritual and cultural life. There are various reasons why people choose to attend night schools, such as mastering a skill, satisfying their interests, and relaxing. To make night schools better and make this cultural feast more delicious and appetizing, greater efforts need to be made in accurately meeting people's learning needs. In this regard, many places are actively exploring. For example, the Guangzhou Youth Culture Night School combines "serving dishes" and "ordering dishes", sets course content based on the youth's "voting" situation, and hires a group of industry experts as mentors. For example, the Citizen Art Night School in Luolong District, Luoyang, Henan Province is designed based on the interests and learning outcomes of residents, and specially offers courses such as tea ceremony in response to their demands. Mastering the characteristics and needs of service recipients, improving the matching degree between supply and demand of public cultural services, can make service content more closely related to people's lives and reality, and improve the efficiency and quality of public cultural services. It should also be noted that many night school courses are sold out as soon as they are launched, reflecting the current shortage of resources and relatively insufficient supply in night schools. To better meet the learning and spiritual and cultural needs of the masses, it is necessary to vigorously leverage the role of public cultural institutions, build more platforms, and explore innovative ways and means for social forces to participate,

Edit:Luo yu    Responsible editor:Wang xiao jing

Source:people.cn

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