New products of the "Bing Dwen Dwen" series, a special version of the mascot of the Beijing Winter Olympic Games for the Spring Festival of the Dragon Year, officially went on sale on the 7th. In the morning of the same day, there was a long queue in front of the Wangfujing Gongmei Building in Beijing to reproduce the hot scene of "Bing Dwen Dwen" when it was popular, and people were looking forward to taking "Longdundun" home. In front of the Wangfujing Gongmei Mansion, there was a citizen who stood out in the bustling crowd. Wearing clothes printed with "Bing Dwen Dwen", he held "Tiger Pier" and "Rabbit Pier" in his hands, waiting for his own "Dragon Pier". Zhang Wenquan, a fan of "Dundun", said: "I feel that the image of 'Longdundun' is particularly vivid, with Chinese characteristics, and shows the traditional Chinese culture. I collect one myself, and then give one to a friend, hoping to have the opportunity to collect the 'Bing Dwen Dwen' of the twelve Chinese zodiac series in the future." The new products of the "Longdundun" series were officially released in the Golden Hall of the National Stadium on November 29, with plush toys, blind boxes, key chains Products such as badges are widely popular. As a cultural and creative product authorized for the development of Olympic historical intellectual property rights, "Longdundun" continues the characteristics of Chinese Spring Festival culture and zodiac culture, becoming a typical example of promoting the Olympic spirit and innovating the development of Chinese culture. Lin Cunzhen, Vice Dean of the School of Design at the Central Academy of Fine Arts and designer of "Longdundun", also arrived at the Wangfujing Gongmei Building on the morning of the 7th. "'Longdundun 'takes traditional cultural content such as' Dragon Dance' and 'Four Seas Dragon King' as its creative basis, creating a festive and peaceful atmosphere with some mysterious elements." Lin Cunzhen said, "Last year, I felt everyone's love for 'Tudundun' here. As the 'Da Nian' in the twelve zodiac signs, I am glad to see that people still love 'Longdun'. Next, you can also look forward to 'Snake Dundun'. On the day when 'Longdundun' was launched, China Unicom's business hall located in Xidan, Beijing also launched a product experience activity called 'Longdundun'.". It is understood that consumers can currently purchase through channels such as China Unicom's business hall, China Unicom App, Wangfujing Gongmei Building, Xinao Gongmei Building, Xuelian Technology Building, Beijing Shirt Factory Guomen Building Store, Xuelian Factory Store, and the postal branch (post office) under China Post Beijing Branch. (Reporter Li Chunyu and Ji Ye)