100 Traditional Chinese Medicine Health Culture Experience Halls Built in Beijing: Traditional Chinese Medicine Culture Enters Campus

2023-11-30

Beijing, November 29th (Xinhua) - Beijing has a profound historical and cultural heritage, and rich resources of traditional Chinese medicine culture. On the basis of summarizing the experience of the traditional Chinese medicine themed exhibition hall "Bencao Impression Hall" at the 2019 Beijing World Horticultural Expo, Beijing has built 100 traditional Chinese medicine health and cultural experience halls throughout the city. According to incomplete statistics, the cumulative number of people received has exceeded one million, allowing people to enjoy traditional Chinese medicine cultural experience services at their doorstep. This is what the relevant person in charge of the Beijing Administration of Traditional Chinese Medicine introduced today. In recent years, the Traditional Chinese Medicine Health Culture Experience Hall has been promoting the dissemination of health concepts. The traditional Chinese medicine system has deeply explored the essence of traditional Chinese medicine culture, promoted the cross-border integration of traditional Chinese medicine culture, improved the literacy of traditional Chinese medicine health culture, and continuously enhanced the sense of access to traditional Chinese medicine services for the public. The Traditional Chinese Medicine Health Culture Experience Hall constructed in Beijing fully utilizes sensory means such as visual, auditory, and tactile senses, as well as modern exhibition methods such as multimedia technology, electronic devices, big data, and artificial intelligence. The original design and development of the Traditional Chinese Medicine Science Popularization Interaction Module truly realizes learnable, usable, participatory, and interactive. In order to do a good job in the operation of the experience hall and enhance the public's experience and perception, the Beijing Administration of Traditional Chinese Medicine actively integrates industry resources, establishes a talent team with "expert team as guidance, service team as the main body, and work team as support", establishes incentive mechanisms, continuously optimizes services, and provides practical and affordable traditional Chinese medicine health culture experiences for the people. According to incomplete statistics, the total number of experience centers in the city has exceeded one million people. To fully leverage the functions of community traditional Chinese medicine experience centers, meet the needs of grassroots people, and enable them to enjoy traditional Chinese medicine cultural experience services at their doorstep. This year, relying on 100 community TCM health and culture experience centers in the city, TCM cultural activities were carried out simultaneously in the city around the Children's Day, Dragon Boat Festival, Mid-Autumn Festival, Double Ninth Festival and other festivals. For example, in Children's Day activities, design a "clearance document" check-in section, allowing children to master traditional Chinese medicine health culture knowledge in the game, and achieve the integration of education and entertainment; The Double Ninth Festival combines Double Ninth culture, traditional Chinese medicine health knowledge, and youth memories. Through warm and joyful activities, it spreads the concept of traditional Chinese medicine health and guides the elderly to establish correct traditional Chinese medicine lifestyles. The total number of participants in the event exceeds 100000. Building a "One Axis, Three Belts" Traditional Chinese Medicine Cultural Brand Activity Matrix According to the unified deployment of the city, each district of Beijing will deeply explore the cultural characteristics of traditional Chinese medicine in their respective cultural belts, plan and hold traditional Chinese medicine cultural activities, and assist in the construction of "One Axis, Three Belts" culture. This year, Beijing has successively held a series of activities, including the Ditan Traditional Chinese Medicine Health Culture Festival, Pinggu Great Wall Lily Traditional Chinese Medicine Health Culture Festival, Tongzhou Canal Traditional Chinese Medicine Culture Festival, Shijingshan Xishan Traditional Chinese Medicine Culture Season, Fengtai Nanyuan Traditional Chinese Medicine Culture Festival, Mentougou Yongdinghe Traditional Chinese Medicine Culture Festival, Changping Juyongguan Great Wall Traditional Chinese Medicine Culture Festival, etc., basically achieving "one district, one characteristic, and activities in each district", A "one axis, three belts" traditional Chinese medicine cultural brand activity matrix has been formed in Beijing. For example, Dongcheng District has held 15 consecutive Traditional Chinese Medicine Health Culture Festivals in Ditan Park; Tongzhou District connects the traditional Chinese medicine culture along the Grand Canal with the culture of the Grand Canal, establishes an expert advisory committee, and initiates the cultivation of talents in traditional Chinese medicine along the canal

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:chinanews.com

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