The Yangtze River Delta Cultural Expo opens in Shanghai, showcasing new content on "cultural life"

2023-11-17

China News Agency, Shanghai, November 16 (Reporter Wang Ji) The fourth Yangtze River Delta International Cultural Industry Expo opened on the 16th at the National Convention and Exhibition Center (Shanghai). More than 1500 exhibitors from 32 countries and regions gathered here to focus on the new achievements of "digital culture" and showcase new content of "cultural life". As one of the largest and most diverse comprehensive cultural industry expositions in China, this year's Yangtze River Delta International Cultural Industry Expo (hereinafter referred to as the "Yangtze River Delta Cultural Expo") has an exhibition area of over 100000 square meters for the first time. On the basis of the previous "Double Exhibition", two new pavilions have been added, setting up three major sectors: comprehensive development, cultural technology, and cultural life. Hangzhou Gongchen Bridge, Suzhou Baodai Bridge, Yangzhou Slender West Lake... The "Grand Canal Metaverse Space" located in the Jiangsu exhibition area is one of the check-in destinations for this year's Yangtze River Delta Cultural Expo. It uses AI digital modeling technology to accurately replicate cultural heritage sites in six provinces and two cities along the Grand Canal, creating a virtual parallel space for the Grand Canal. The accompanying audience stood on the antique "painted boat", holding the "rudder" and driving the "painted boat", freely switching between sightseeing scenes, controlling the weather, taking AR photos, and enjoying the four hour scenery along the Grand Canal. The original intention of this project is to achieve digital transformation for traditional scenic spots. Through the superposition of AR, VR and other technologies, tourists can easily enjoy an immersive travel experience in limited space, while popularizing some related historical and cultural knowledge. "On site commentator Cao Lingang revealed that in addition to participating in the Yangtze River Delta Cultural Expo, the" Grand Canal Metaverse Space "will also be" landed "in museums. On November 16th, the 4th Yangtze River Delta International Cultural Industry Expo opened at the National Convention and Exhibition Center (Shanghai). The picture shows the audience experiencing the metaverse version of 'Listening to the Qin'. Wang Gu, a journalist from China News Agency, photographed the Zhejiang exhibition area adjacent to it. The famous Song Dynasty painting "The Picture of Listening to the Qin" also has a metaverse version. Viewers can "immerse themselves in the painting" by wearing VR glasses, and deeply perceive the artistic conception of Panasonic playing the qin and appreciating music from the perspective of a third person or the characters in the painting. On site staff member Zhou Jie told reporters that technologies such as digital scanning and modeling restoration have enabled the lively inheritance of ancient paintings. "Due to the long history, some ancient paintings may be darker and blurry in color. We have restored the original appearance of ancient paintings in a way that conforms to the trend of society, and the audience can better understand them." It is understood that this year's Yangtze River Delta Cultural Expo strongly encourages the empowerment of digital intelligence, virtual and real interaction The development of new formats, technologies, and models in the cultural industry characterized by cross-border linkage injects creativity and vitality into the cross-border integration of cultural and technological development. On the same day, Shanghai, Jiangsu, Zhejiang, and Anhui provinces jointly signed the "Memorandum of Cooperation on Promoting the Prosperity and Development of the Cultural Industry in the Yangtze River Delta". (New News Agency)

Edit:GuoGuou    Responsible editor:FangZhiYou

Source:chinanews.com

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