In recent years, a number of labor service brands with regional, industry, and skill characteristics have emerged in various regions, playing an important role in promoting employment, benefiting people's livelihoods, and promoting development. These brands are renowned nationwide for their "Guangdong skilled workers", high-quality services provided by "Hebei Fushao", and income growth driven by "Wu Zhong Chef". In 2021, 20 departments including the Ministry of Human Resources and Social Security and the National Development and Reform Commission jointly issued the "Guiding Opinions on the Construction of Labor Brands" to promote the creation of a number of well-known labor brands during the "14th Five Year Plan" period. After active cultivation by various regions and departments, the number of labor service brands in China has reached nearly 2000. What dividends will the development of labor service brands bring to the people? What are the highlights of measures in various regions? How to promote the upgrading of labor service brands? The reporter conducted an interview. In recent years, with the gradual transformation of migrant workers from one-way migration to two-way urban-rural mobility, labor service brands have gradually developed into a comprehensive carrier to promote employment and income growth, boost industrial development, promote rural revitalization, and move towards common prosperity. Small brands are connected to the people's livelihood. Looking at the practice of building labor service brands in various regions, it brings multiple benefits to the production and life of the people - driving a large number of employment and entrepreneurship. In the goji berry base in Zhouta Township, Zhongning County, Zhongwei City, Ningxia Hui Autonomous Region, the branches of goji berries are lush and neatly arranged. 53-year-old farmer Cao Xiuling shuttled through the process, nimbly picking goji berries: "Picking, holding, and releasing goji berries should be done lightly so as not to damage them." Once, due to a lack of skills, she had to work part-time intermittently. The "Zhongning Goji Mechanic" labor service brand created by the county has attracted her and helped her find this stable job. Nowadays, the "Zhongning goji berry artisans" have become a shining labor card in the local area, directly driving more than 200000 people to find employment and start businesses. Only Zhouta Township, which is rich in goji berries, recruits over 8000 picking technicians annually. Guangxi "Bagui Rice noodles Master" has attracted 400000 employees; Hebei "Hebei Fushao" has driven employment of over 65000 people; The "Wuning Decoration People" in Jiangxi have formed a decoration army of 100000 people... "Labor service brands mean a large employment capacity, more employees, and more stable employment," said the relevant person in charge of the Ministry of Human Resources and Social Security. Drive farmers to increase their income and become rich. Entering Songde Village, Huzhu Tu Autonomous County, Haidong City, Qinghai Province, there is a Tu ethnic residential area where embroidery lady Li Faxiu is focused and threading needles. A beautifully patterned and brightly colored Tu ethnic embroidery work stands out in front of her. Tu ethnic embroidery is a national intangible cultural heritage with strong ethnic characteristics and is deeply loved by consumers. With my embroidery skills, my income has increased by over 30000 yuan per year. Not only did I buy a house in the county town, but I also renovated my old house, "said Li Faxiu. Many central and western regions, especially poverty-stricken areas, have helped farmers achieve stable employment and income growth by building labor service brands, "said the relevant person in charge of the Ministry of Human Resources and Social Security. Drive the revitalization of regional industries. A seemingly ordinary fish skin, crafted by Wang Guirong, a fish skin painter from Fuyuan City, Heilongjiang Province, has become a handicraft showcasing peonies. Making fish skin paintings is a unique skill in the local area. Fuyuan City vigorously cultivates the service brand of "fish skin painters" and actively explores the industrial value behind ethnic skills. Except for fish