The Guangdong Hong Kong Macao Greater Bay Area Forum on Promoting Consumer Protection Rights, with the theme of "Welcoming Opportunities and Innovation", was held in Hong Kong on October 25th. The forum is organized by the Hong Kong Consumer Council. About 100 representatives from market supervision, management, and consumer rights protection units in the Greater Bay Area of Guangdong, Hong Kong, and Macao (hereinafter referred to as the "Consumer Protection Organization"), representatives from the China Consumer Association, and well-known individuals in Hong Kong who pay attention to consumer rights attended the opening ceremony of the forum. Jointly creating a reassuring consumption environment in the Greater Bay Area. With the comprehensive resumption of customs clearance between the mainland and Hong Kong, various industries in Hong Kong, including tourism, are facing recovery opportunities. The purpose of this forum is to continue to promote the connection and communication of consumer protection organizations in the Guangdong Hong Kong Macao Greater Bay Area, strengthen cooperation mechanisms, jointly create a comfortable consumption environment, and promote the integration of consumption and economic development in the Greater Bay Area. The Chairman of the Hong Kong Consumer Council, Chan Kam rong, stated in a video speech: The 'One Hour Living Circle' in the Greater Bay Area has enabled the people of the area to jointly build and share in many aspects, but the challenges they face are also interdependent. Many consumer behaviors can no longer be distinguished solely by geography, such as live streaming sales, cross-border home purchases, and other economic activities, which have derived many issues worth the attention and research of local consumer protection organizations. The Hong Kong Consumer Protection Committee hopes to continue to work with local consumer protection organizations in the future to create safer and more secure consumer protection for consumers in the Greater Bay Area Obstacled consumption environment After the epidemic, Hong Kong's economic activities and tourism industry have resumed normal. In addition to implementing a series of measures such as' Hong Kong's Colorful Nights', consolidating consumer confidence and safeguarding consumer rights are also very important for boosting the economy. "Hong Kong Special Administrative Region Secretary for Commerce and Economic Development, Qiu Yinghua, stated in a video speech that for many years, the Hong Kong Consumer Council has maintained close contact with the Greater Bay Area Consumer Protection Organization, And by jointly establishing a joint defense mechanism, we will safeguard the rights and interests of consumers in the Greater Bay Area. In the future, we will strengthen communication and cooperation in promoting good business practices and consumer education. The reporter learned from the forum that in recent years, Guangdong has attached great importance to strengthening consumer rights protection cooperation with Hong Kong and Macau, mainly including signing a series of cooperation agreements, strengthening cross-border rights protection cooperation, and unblocking complaint transfer channels, in order to jointly create a safe consumption environment in the Greater Bay Area. To protect the rights and interests of consumers, the participants focused on the new trend of live streaming goods, ensuring the quality and safety of consumer goods, the legitimate rights and interests of cross-border housing purchases, and strengthening consumer education for special groups to exchange and discuss various consumption changes emerging after the COVID-19, so as to provide suggestions for promoting and protecting the rights and interests of consumers. In recent years, live streaming sales have become one of the mainstream sales models. Regarding how to protect consumers' rights and interests in live shopping, Zhang Zhangshi, Deputy Director of the Guangzhou Consumer Committee Office, reminded consumers to consume rationally and reasonably. Before placing an order, they should understand whether to shop on the platform and not engage in private transactions. If there is a consumption dispute, it is necessary to boldly protect rights and actively complain to promote the healthy development of the industry. Nowadays, cross-border logistics is becoming increasingly smooth. Mainland consumers can place orders for Hong Kong goods and enjoy Hong Kong services instantly by clicking on mini programs on their phones, such as Wanning Cross border Purchase. How will Hong Kong better ensure the quality and safety of consumer goods? Chief Trade Controller, Consumer Protection Division, Hong Kong Customs and Excise