2023 Demonstration Case of Digital Innovation in Culture and Tourism - "Chasing the Waves" Digitalization: Technology Empowers Rich Supply, Lightens Life

2023-10-20

The "Yongle Dadian" high-definition image database, which is free and open to the public, enables the collection and use of ancient books passed down from generation to generation; Open your mobile phone and you can "walk into" the concert hall. Tiktok live broadcast helps the digital transformation and upgrading of artistic performance groups through "simultaneous performance and broadcasting"; The "Wenguan Online" system applies intelligent recognition technology to improve the efficiency of cultural and tourism market regulation and law enforcement... Recently, the Ministry of Culture and Tourism announced the "Top 10 Cases" and "Excellent Cases" of the 2023 cultural and tourism digital innovation demonstration, focusing on demonstrating and promoting the latest achievements of digital innovation in the cultural and tourism fields. Against the backdrop of deepening the construction of a digital China and promoting the implementation of the national cultural digitization strategy, the cultural and tourism industry is becoming increasingly digital. Digital technology continues to empower cultural and artistic creation and production, assist in the improvement of public cultural services, and drive innovation in cultural and tourism formats. A picture of science and technology empowering high-quality development of culture and tourism is accelerating. Digital innovation has injected new vitality into the excellent traditional Chinese culture, and continuous innovation has derived new forms of expression of traditional culture. Since the beginning of this year, China's cultural and tourism consumption has accelerated its recovery. Immersive cultural and tourism products, centered around excellent traditional Chinese culture and utilizing digital new technologies such as artificial intelligence and virtual reality, have been highly sought after by young people. It's as if I'm standing in the middle of the stage, with Daiyu burying flowers in front of me... "Ms. Wang, a veteran Yue opera fan, has repeatedly experienced the immersive opera" Daiyu Burying Flowers ", which has been selected as one of the" Top Ten Cases ", Wearing augmented reality glasses, a familiar and melodious piece of Yue Opera music sounded, with peach blossoms falling and Daiyu strolling on the stage covered in flower graves with a basket of flowers. The scene in the mirror completely blurs the boundary between physical space and virtual images, and it turns out that opera can still be seen like this. "The immersive opera" Daiyu Buries Flowers "takes the stage performance version of Shanghai Yue Opera as a reference, applying technologies such as virtual reality and augmented reality, By using customized scripts for digital storytelling, an immersive physical space of the "Grand View Garden" is constructed, which organically combines and displays virtual performances of Yue Opera with real stage installations. Every exploration experience of the audience reconstructs a narrative line that extends to real-life opera. The dissemination of excellent traditional Chinese culture through digital technology, adhering to integrity and innovation, has actively explored selected examples in this regard, including immersive opera "Daiyu Burial Flowers", immersive digital light and shadow performance "Tracing Luo Shen Fu", and Kirghiz hero epic "Manas" rap holographic exhibition. Innovating and inheriting classics, integrating traditional content with modern technology, and enriching cultural and artistic expression forms are the prominent features of this part of the case. The relevant person in charge of the Science and Technology Education Department of the Ministry of Culture and Tourism stated that in addition to using digital means to innovate cultural expression methods, the demonstration cases announced this time also focus on improving the digital level of public cultural services, promoting the digital transformation and upgrading of cultural institutions, developing new scenarios of digital cultural consumption, and constructing a digital governance system for culture and tourism, and fully applying new digital technologies,

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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