Meeting the Sea Along the Yellow River "- Shandong's cultural and tourism resources along the Yellow River form a chain of pearls and beautiful scenery

2023-10-16

The brightly lit ancient buildings, dazzling merchandise, and stunning ladies... During this year's National Day holiday, the Great Song Never Night City on the shore of Dongping Lake in Dongping County, Tai'an City, Shandong Province has left tourists lingering. During the holiday period, Da Song Never Night City received 247700 tourists and generated a revenue of 6.3584 million yuan, both reaching a historic high. "Xie Xingqing, Chairman of Dongping Lake Cultural Tourism Development Group, introduced. As one of the main locations where the story of the classic work "Water Margin" takes place, Dongping Lake is the largest lake in the middle and lower reaches of the Yellow River. In recent years, relying on the natural endowment of Dongping Lake, Dongping County has built 8 scenic spots along the 84 kilometer lakeside line, including the Great Song Night City, Daicunba, and Huangshi Cliff, enriching tourism elements, optimizing service guarantees, and promoting the development and growth of the cultural and tourism industry. The Yellow River stretches 628 kilometers into the sea within Shandong Province, flowing through nine cities including Heze, Jining, Tai'an, Liaocheng, Jinan, Dezhou, Binzhou, Zibo, and Dongying. The watershed area is 18300 square kilometers, forming unique cultural and natural landscapes. Arriving at the Yellow River Estuary Ecological Tourism Area in autumn, it feels like being in a natural oil painting: the endless tamarisk forest and reed marshes are particularly quiet and open, the salt marshes are fiery red and warm like welcoming blankets, and various rare birds occasionally cross the sky, leaving bursts of bird song... There is also a clear yellow and blue line at the confluence of rivers and seas, attracting tourists from all over the world. Liu Jianmin, General Manager of Dongying Culture, Tourism and Sports Group, introduced that there is a bird themed museum built in the scenic area, and a performance area is set up in the tourist center, bird island, and natural willow tree plank road, bringing exciting traditional cultural programs such as lion dance, martial arts, and guzheng performances to tourists, adding a unique charm to the natural scenery of the Yellow River estuary. In the old street of Lijin County, Dongying City, the "Yellow River Grand Collection" features a strong humanistic atmosphere. Lijin Paper Cuttings, straw paintings at the Yellow River estuary, tiger head embroidered shoes are lifelike, the old dulcimer, the Yellow River rammer, and the melodious melody of Lv Opera... It is reported that the local market gathers delicious, fun, and beautiful intangible cultural heritage content, deeply integrates intangible cultural heritage with tourism, and each "Yellow River Fair" can attract nearly 10000 tourists. I like the lively atmosphere of life here, and I prefer the rich cultural heritage it contains. The large collection showcases the Yellow River culture through folk customs and daily life, making the seemingly abstract Yellow River culture concrete, interesting, and approachable to the people. "said 24-year-old tourist Su Zihang. Since the beginning of this year, Dongying City has built five "Yellow River Grand Collections" in accordance with the layout of "one body and multiple wings", including Kenli Yangmiao, Lijin Old Street Changxiang, and Qingfeng Lake, highlighting the characteristics of urban leisure, rural micro vacation, intangible cultural heritage experience, and food night tours. Efforts have been made to build the Grand Collections into an exchange platform that integrates intangible cultural heritage display, promotion of agricultural products at the Yellow River mouth, promotion of cultural and tourism consumption, and integrated development of agriculture, commerce, and tourism. In order to effectively connect the rich tourism resources of cities along the Yellow River and coastal areas, Shandong is promoting the construction of an immersive cultural experience tourism corridor along the Yellow River. It has launched 10 high-quality tourism routes for the Yellow River and ocean, covering various formats such as self driving, cycling, camping, and night tourism. According to reports, there are various forms of red tourism, museum tourism, health tourism, research tourism, rural tourism, industrial tourism, and other forms of cultural experience tourism along the Yellow River. Tourists can visit Heze Peony and Jinan along the corridor

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Xinhua

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