The popularity of holiday museums reflects the rich spiritual world of the public

2023-10-08

This year's Mid Autumn Festival National Day holiday has seen a strong recovery in the domestic tourism industry. According to the data center of the Ministry of Culture and Tourism, the 8-day holiday resulted in 826 million domestic tourists and a domestic tourism revenue of 753.43 billion yuan. Visiting the clock in museum has become an important destination for travel. It is understood that museums in various regions are not only widely popular, but some are also booked early. Visiting museums during holidays to enjoy cultural banquets and receive cultural influence has become a consensus among some people, reflecting the increasingly rich spiritual world of the people. The strong cultural demand makes it difficult for major museums to obtain a ticket. In recent years, museums around the world have become top ranked attractions in online check-in strategies. This year, prior to the start of the holiday, the visit reservation systems of Nanjing Museum, Suzhou Museum, Guangdong Provincial Museum, and other museums all showed that there were no or tight quotas in the first five days of the holiday. The Qin Shi Huang Mausoleum Museum issued a notice on October 1st that tickets for the 1st to 4th have been sold out... Tourists visiting the museum are not only local residents, but also tourists who have traveled long distances to make early reservations. Cultural tours have become a part of the holiday experience, with some tourists admitting that 'strolling through scenic spots, streets, eating, and drinking is certainly the main theme of tourism, but it seems too monotonous and insufficient. Visiting museums will enhance the overall connotation of tourism.' Based on a similar mindset, museums have become an important choice for various types of tourists from all over the world. Service upgrades further promote popular museum tours. In order to meet the needs of tourists visiting museums, some regions have cancelled some museum appointment mechanisms to address issues such as public lack of reservations and difficulty in making appointments. Visitors can purchase tickets on-site or enter the museum directly without making an appointment. At the same time, further optimizing the booking and release time of museums has effectively improved the convenience and satisfaction of visitors. In terms of exhibition arrangement, some museums offer different types of cultural activities tailored to the interests, acceptance abilities, and cultural needs of tourists of different age groups. For example, launching entertainment oriented visit and experience projects for children, where children experience the subtleties of traditional architecture, traditional skills, and traditional culture while playing, integrating education with entertainment. For tourists with different personalities and lack of professional knowledge, we will try to help them experience culture through special exhibitions and popular experiences. For example, the Nanjing Museum has launched an exhibition titled "First Look at the First State of Jiangnan - Jinling Landscape in Calligraphy and Painting Since the Ming Dynasty", allowing modern people to follow the strokes of ancient people and return to the city of Jinling during the Ming and Qing dynasties. The Suzhou Museum has also launched an exhibition of Buddhist statues at the Longxing Temple in Qingzhou. The rich activities make museum visits no longer just dull viewing, but more engaging and interactive. The popularity of museums reflects the new transformation and demand of people's cultural life. From the check-in style travel method of "sleeping in the car to taking photos of scenic spots", to the slow travel leisure tours that pursue quality experiences in recent years, and to the cultural tours that are passionate about check-in museums, the tourism forms are becoming increasingly diverse, reflecting the urgent needs of the people for spiritual life in the context of rapid economic development and continuous improvement of people's lives. The public's understanding of tourism is no longer limited to sightseeing and rest, but rather hopes for more in-depth understanding and cultural exploration. In fact, not only museums, but also major cultural attractions and historical sites have always become popular attractions

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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