Shopping malls are an important channel for flourishing the market and ensuring employment. The recently released "Measures for Restoring and Expanding Consumption" proposes to "accelerate the digital transformation of traditional consumption" and "develop new retail formats such as instant retail and smart stores". Currently, consumption is constantly upgrading, putting higher demands on shopping malls. Following the pace of demand, many shopping malls in various regions actively embrace digital technologies such as the Internet and big data, accelerate the construction of smart shopping malls, create new scenarios and formats, and bring new experiences to consumers. In line with the transformation and upgrading of physical retail and the trend of digital development, in January this year, the Ministry of Commerce announced the first batch of 12 national demonstration smart business districts and 16 national demonstration smart stores, providing an experience template for the construction of smart stores. What are the new practices for building smart stores in various regions? What new expectations do consumers have? The reporter conducted a visit. New technologies bring new experiences of smart consumption, and the lights are shining brightly. The Sanlitun commercial district in Chaoyang District, Beijing is bustling with visitors. Entering it, various "smart" elements interact with the crowd frequently, and digital light and shadow become increasingly eye-catching in the night. The reporter saw on site that it was the peak time for dining, and robots in multiple catering stores in the mall were busy, prompting the queue progress and guiding consumers to eat, reducing the boredom of waiting consumers. At the exit of the parking lot, there is no need to queue up for payment. Consumers can use a mini program to intelligently park, check free parking hours, parking fees, and other information. They can also achieve shopping self-service points, point exchange gifts, valet parking, and other functions. There are many similar new consumer experiences in the Sanlitun commercial district. In a cosmetics store on the north side of the square in Taikoo Li South District, some customers are trying their makeup in front of the AR (augmented reality) "magic mirror" in the cosmetics area. They can choose cosmetics of various brands or match eye shadow, eyeliner, lip gloss, etc. The 'magic mirror' can display a comparison image before and after makeup, more clearly displaying the makeup effect, and providing a reference for customers to choose and purchase suitable cosmetics. Shopping malls and commercial districts are important components of the urban commercial system, as well as carriers for promoting circulation innovation and cultivating emerging consumption. Many physical stores are adapting to new changes in consumer upgrading needs, accelerating the use of modern information technology, building smart stores, and innovating consumption scenarios. The "Technical Guidelines for the Construction of Smart Stores (Trial)" issued by the General Office of the Ministry of Commerce proposes that smart stores refer to the use of modern information technologies (such as the Internet, the Internet of Things, 5G, big data, artificial intelligence, cloud computing, etc.) to achieve full channel and full scenario system perception, data analysis, and support for store product display, promotion, settlement, management, services, passenger flow, facilities, as well as procurement, logistics, supply chain, and other mid to back office scenarios Intelligent decision-making, timely processing, and other functions promote the integration of online and offline, and optimize the reconstruction of distribution channels, in order to meet the convenience, quality, and service consumption needs of customers with better products, higher efficiency, and better experience. Entering the Suning Yijia flagship store at Xinjiekou, Nanjing, Jiangsu, multiple brands of home movies and audio products are displayed and competed on the same stage in the audio and video experience area, which is not only convenient for consumers to choose from, but also brings an immersive shopping experience. In addition, the store also introduces home products and home decoration services, combined with digital scenarios such as store live streaming and online 3D matching, to eliminate