In recent years, the influence and attention of the Service Trade Fair have been continuously expanding, and the level of specialization and internationalization has significantly improved. It has developed into an important display window for China's high-level opening-up, an important display platform for global new technologies and achievements, and an important communication channel for enterprises and institutions from various countries to negotiate and trade. This year's Trade Fair extensively invites foreign countries and international organizations, with over 80 countries and international organizations setting up exhibitions in the name of governments or headquarters. The offline exhibition area showcases the latest development achievements in characteristic service fields such as digital economy, cultural tourism, education, and healthcare; The online exhibition area has built a cloud exhibition hall with distinctive features and rich content. The concepts of industrial cooperation, global cooperation, openness and win-win, and sustainable development conveyed by the Service Trade Fair have been widely recognized. The internationalization level is further enhanced in the UK National Pavilion at the National Convention Center's Comprehensive Exhibition Country Zone. The London Tower Bridge, which is scaled down and replicated in a 1:8 size ratio, stands among them, giving a strong sense of British culture. The naked eye 3D electric formula champion racing display screen has a strong technological taste, and the British Golden Melody Yearbook set on site allows people to experience a unique British trend and fashion. As the guest of honor of this year's Service Trade Fair, the UK has formed the largest service trade exhibition group since its participation. The booth manager introduced that the British business delegation at this year's Trade Fair is composed of over 60 British companies and institutions, focusing on showcasing the latest development achievements of British brands in fields such as creativity, sports, energy, and financial services. During the exhibition, the UK Pavilion will hold more than 70 events, bringing exciting interactive experiences to the audience. As China's economy continues to develop, more and more people value the service areas that Britain excels in. Whether it's financial services such as pensions and insurance, or healthcare and environmental services that improve quality of life, we see great potential for business cooperation between the UK and China. The Trade in Services Association provides unique opportunities to further strengthen and deepen long-term cooperation between the UK and China. After participating in an online exhibition on the official website of the Trade Fair last year, the United Nations Children's Fund has set up an exhibition stand on site for the first time this year, showcasing the achievements of its global work for children. The on-site staff introduced that the materials and services purchased by the United Nations Children's Fund are crucial for providing health care and education services for children and helping them survive and develop. By participating in the Trade Fair, we hope to make more people understand UNICEF and create opportunities for cooperation in its procurement work and projects. The booth design of the national exhibition highlights their respective customs and cultural characteristics, attracting a large number of visitors to stop and participate in the experience. At the Iran Pavilion, exquisite handicrafts and souvenirs are dazzling; At the Japan Pavilion, various delicacies, toys, beauty and health products attract visitors to try and try them out; Experience beauty services at the Korean Pavilion; Tasting red wine at the Georgia Pavilion... A live broadcast room was also set up in the country specific area of this service trade fair to promote good products from relevant participating countries to online audiences. It is reported that among the offline exhibitors of this year's Trade Fair, there are over 500 Fortune Global 500 and industry leading enterprises, covering 28