On the 23rd, the Guangzhou Municipal Government Information Office held a media interview on the cultural and creative industries of "Guangzhou's' Second Entrepreneurship 'Starting Again". According to the information released by the Guangzhou Modern Urban Renewal Industry Development Center (referred to as the "Guangzhou Industrial Development Center"), the gaming industry in Guangzhou has an annual revenue of nearly 100 billion yuan (RMB, the same below). The city uses cultural and creative empowerment to drive cultural equipment manufacturing, and cultural and creative promotion to establish the manufacturing industry. VR entertainment equipment products have accounted for 20% of the global market share. According to the Guangzhou Industry and Development Center, Guangzhou's cultural and creative industry, especially gaming and animation, has considerable strength. Taking the gaming industry as an example, in 2022, the city's gaming industry had a revenue of nearly 100 billion yuan, accounting for about one-third of the national market share. At present, there are a total of 702 cultural industry parks in the city, mainly digital creative industry parks, including 5 parks with an output value exceeding 10 billion yuan. Jiang Hao, the person in charge of Guangzhou Industrial Development Center, said that although Guangzhou's cultural and creative industry has a solid foundation, it also faces pain points such as insufficient IP addresses and limited experience scenarios. He believes that the combination of culture and tourism requires transforming the content and knowledge of culture into products, reflecting the "new, practical, lively, and innovative" spirit of Lingnan culture in a product-based form; At present, China's tourism consumption is in the process of upgrading and upgrading. Tourism consumers are no longer satisfied with sightseeing tourism, but rather hope to have deep interaction with local culture. "Empowering tourism with culture" and using digital technologies such as AI and VR to create immersive scenes are becoming new growth points in the cultural and tourism industry; Linking various cultural and tourism resources together and empowering them with the power of tourist thinking, capital, and internet means to form a "string of beads" and innovate business formats can further enhance the Guangzhou cultural and tourism brand. (New News Agency)