Multiple categories of business on the platform attract entry. Nowadays, delivery of food is becoming increasingly convenient and fast. Placing orders for three meals a day, desserts and snacks, milk tea and coffee through the delivery platform has become a consumption habit for many users. According to the 51st Statistical Report on the Development of China's Internet released by the China Internet Network Information Center, as of December 2022, the number of online takeout users in China reached 521 million, accounting for 48.8% of the total number of netizens. Fitness requires precise control of dietary intake, but making your own fitness meals is not only time-consuming and labor-intensive, but also lacking in taste and richness compared to fitness meals prepared by professional stores. For fitness enthusiast Xiao Tan, who lives in Chaoyang District, Beijing, the takeout app is "almost a daily necessity". A white-collar worker in the financial industry working in Xuhui District, Shanghai, introduced to reporters that although it is possible to have three meals a day in the company cafeteria, sometimes overtime is too late or during weekend breaks, and a takeout meal becomes an option to adjust one's life, Ordering a few local dishes, or dishes that you love but don't often cook in the cafeteria, not only eliminates the preparation and cleaning process before and after meals, but also serves as a reward for yourself. The convenience of takeout has attracted a large user base, which in turn has brought a continuous stream of orders to the takeout platform. In recent years, the scale of the delivery market has continued to expand, and delivery platforms have developed rapidly. By expanding multiple categories of businesses such as breakfast, afternoon tea, and midnight snack, iterative marketing tools have helped businesses attract and retain customers, improve operational efficiency, and continuously optimize the user experience of platform users and merchants who have settled in, and promote the digital transformation of the catering industry. The store photo does not match the actual situation. At 3 pm, ordering a cup of milk tea on the delivery platform to "recharge" oneself was a daily activity of Xiao Yuan, an employee of an internet company in Haidian District, Beijing. Working until the afternoon, a cup of iced milk tea or iced coffee is the biggest comfort. I didn't expect the brand I often order to have negative news recently. Although it's not the store I often order from, I feel a bit uncomfortable in my heart, "said Xiao Yuan. The "news" mentioned by Xiao Yuan is a recent incident related to takeout scams that has attracted attention. A netizen visited and found that a small store had two milk tea brand signs hanging on it. Under the big sign of a local brand, the 'small sign' of the brand I often order was hanging alone in one corner, which is completely different from the shiny store photos on the delivery platform. "Xiao Yuan described the relevant scenes in the news to the reporter, and he believed that similar situations may be rare, But this' cheating 'behavior is undoubtedly an irresponsible behavior towards consumers and undermines their trust in the brand. A chain sushi restaurant with a monthly sales volume of over 2000 yuan has exquisite posters and claims to have 22 direct stores in Shanghai, with takeout starting at 80 yuan. However, when we found an offline store based on the address, the legendary Japanese style decorated storefront lobby disappeared, only a simple small shop with a "no takeout" sign. In the report on the possibility of falsifying photos of delivery shops, the results of media visits are worrying. In addition to fake store photos, many netizens have also shared another type of fake phenomenon - address confusion. Some netizens found that delivery shops with monthly sales exceeding 10000 yuan are registered according to the platform