In recent years, mass consumption has gradually shown a characteristic of paying more attention to oneself and the inner world, with a sense of atmosphere and emotional value being particularly important for consumer experience. From camping and hiking to iced tea by the stove, from exploring the inner world in nature to enjoying a comfortable home environment... Pursuing a sense of atmosphere is becoming an increasingly popular consumption method, unlocking more new consumption scenarios. Invite friends to experience the iced tea around the stove, enjoy exquisite camping, natural travel, and return to a warm home environment... In recent years, public consumption has gradually shown the characteristics of paying more attention to oneself and the inner world. The sense of atmosphere, emotional value, and inner comfort have become important indicators of consumer experience. Since the beginning of this year, the atmosphere has become a new fulcrum for leveraging consumption growth. Consumers constantly pursue a sense of immersive three-dimensional atmosphere, and businesses boldly innovate to build various situational spaces. Driven by the combined efforts of the supply and demand sides, the "atmosphere economy" is constantly unlocking various new consumption scenarios. Pursuing a sense of atmosphere has become a new trend in consumption. A pot of steaming and warm tea is boiling in the charcoal fire, and the tea leaves that are flipping up and down slowly stretch out. The fragrance of the tea comes in bursts... Last winter, once the stove boiling tea was launched, it became a new favorite in the tea consumption market. Nowadays, the peak of summer has arrived, and "ice" tea instead of "boiled" tea has made its debut. The serene environment, refreshing tea, and the mist enveloped by the dry ice of the iced tea stove provide consumers with a hint of summer coolness and combat the scorching sun. "Since the middle of June, the store has been iterating from making tea in the furnace to making iced tea in the furnace. The tea drinks in the set meal include Cold brew tea and brewed milk tea, as well as supporting desserts, fruits, nuts, and a hand made round fan will be presented." Cheng Yaqin, the head of Tainei Gongbao Coffee in Xicheng District, Beijing, said that the iced tea in the furnace set meal has been favored by consumers once it was launched, and has become the main product in the store at present. Taking photos with the atmosphere created by dry ice has become a fixed action for almost every guest. Afterwards, people slowly sipped tea and chatted, enjoying a comfortable summer day. On social media platforms, many netizens use the phrase "full of atmosphere" and "ethereal" in their sharing to describe the experience of Weiluan Iced Tea. The exquisite display and beautiful photos have attracted more potential consumers to inquire about "where is the store" and "how to make an appointment". In the view of food industry analyst Zhu Danpeng, whether it is brewing tea in a furnace or iced tea in a furnace, businesses are constantly iterating and innovating their products to meet the consumption needs of the new generation of consumers. After innovating the scene by boiling or iced tea, drinking tea has more social attributes and a sense of topic, making it easy for young people to recognize and even pursue. The "2023 China Consumption Trend Report" released by Zhimeng Consulting Agency shows that in 2023, atmosphere and sentiment will be a major consumption trend, enhancing product atmosphere, creating new atmosphere space, and becoming the entry point for product upgrading and opening up new tracks. The need for immersive experience has given birth to a new form of consumption: "Nature has a healing function." Recently, Ms. Chen, who works in Chengdu, tried hiking in the Baishi River Valley in nearby Dayi County on weekends, and couldn't help but express such feelings. The verdant forests and clear creeks in the forest are natural gifts, far from the hustle and bustle of the city to breathe