"For a period of time in the future, we will focus on 'province' and 'more', and further reach a wide range of new users in the sinking market through the low price mentality." On the 18th, Xu Ran of JD.com made his debut as the CEO of the group. Xu Ran made his debut as CEO of JD.com. Image source: Xu Ran first gave a detailed introduction to JD's "35711" dream. "The" 35711 "dream has opened a new journey for JD to continue striving, and is the sea of stars that all JD people will work together to reach. As CEO, I will lead all employees to study and develop a" roadmap "around how to implement the" 35711 "dream, step by step, to turn the dream into a beautiful reality." What is the "35711" dream? On the 18th, JD sent a full staff letter to 560000 employees, stating that in the next 20 years, JD can have three companies with revenue exceeding trillion yuan and net profit exceeding 70 billion yuan; 5 companies that have entered the Fortune 500; 7 listed companies with a market value of no less than 100 billion yuan starting from scratch; Being able to pay 100 billion yuan in taxes for the country; Providing over 1 million job opportunities. On the basis of analyzing the external environment and industry situation, Xu Ran proposed that in order to transform the "35711" dream of "freehand brushwork" into "fine brushwork", JD will focus on the following three aspects: first, implement the Group's three Grand strategy of sinking the market, technical services and international business, and focus on the main channel; The second is to adhere to JD's business philosophy and continuously optimize the management system and organizational mechanism; The third is to consolidate the foundation of corporate value and inherit corporate culture. Among them, in terms of sinking market strategy, Xu Ran pointed out that JD will focus on "extreme low prices" and "rich supply side" efforts. "More, faster, better, and more economical" is JD's unremitting pursuit, and serving more users is JD's direction of struggle. Xu Ran said, "In JD's view, low price is a systematic and comprehensive ability, which is rooted in the supply chain. That is, behind the appearance of low price, it is based on lower operating costs and higher operational efficiency in the supply chain. In the future, JD will provide users with more and more high-quality and affordable goods." While striving to achieve the "35711" dream, JD also stated that it will create greater value for society in the next twenty years, JD will invest a total of over 3 trillion yuan in the compensation and benefits of frontline employees; The JD Rural Revitalization "Ben Fu Plan" has helped drive the income increase of over 100 million farmers. (New News Agency)