At 8 pm on May 31st, major e-commerce platforms successively launched the "618" Mid Year Promotion Activity. At the same time, the development momentum of the postal and express delivery industry has also been further released, refreshing the consumer experience of the vast number of users with more convenient delivery services. What new changes have occurred in the postal and express delivery industry since the peak season of "618" has arrived? Why are express packages running faster and faster? The reporter conducted an interview on this matter. With the speed of "delivery", just after 8:00 p.m. on May 31, Zide Duoji, who lives in Tuiwa Village, Nagarzê County, Shannan City, Tibet Autonomous Region, received the smart LCD TV selected on JD. The reporter learned from JD Logistics that this year, JD Logistics has expanded its pre-sale lead size and achieved pre-sale lead in over 300 cities. After consumers pay the final payment, couriers can immediately carry out "last mile" delivery, achieving minute level delivery as soon as possible. Data shows that consumers in over 700 counties, districts, and cities have received goods after the opening of JD's "618" promotion for 10 minutes. Among them, the first order of JD Hourly's purchase was delivered in only 9 minutes, becoming the first order of JD's "618" real-time retail nationwide. The reporter learned from Cainiao that in response to Tmall's "618" campaign, Cainiao's supply chain has fully opened up its pre processing capabilities to merchants, picking and packaging pre-sale products in advance, and some products have even sunk to the nearest express delivery network to consumers in advance. According to statistics, as of noon on June 1st, over 300 cities have received Tmall "618" packages delivered by Cainiao in half a day, and over 70% of pre-sale packages in multiple regions across the country have been signed for. Not only are delivery speeds fast in first tier cities and new first tier cities, but parcel delivery times in third and fourth tier cities have also increased. Hangzhou, Shanghai, and Xiaogan rank among the top three in terms of half day delivery and signing rates for pre-sale packages, all exceeding 70%; The half day delivery and signing rates for pre-sale packages in Beijing, Guangzhou, Shenzhen, Chengdu, Taiyuan, Shenyang, Nanchang, Neijiang, and Kaifeng all exceed 65%. Whether it is to meet the needs of high-quality development in the industry or from the perspective of market competition, speed up has become a common phenomenon in the logistics industry. Since the beginning of this year, express delivery companies such as JD, SF Express, Cainiao, and Shentong have launched "half day delivery" services in order to reach consumers faster. Zhao Guojun, director of the Post Development Research Center of Beijing University of Posts and Telecommunications, said that with the increasing investment of express enterprises in science and technology research and development, infrastructure, equipment and facilities, transportation capacity and other aspects, the industry has a fundamental guarantee to connect production supply and consumption demand, service quality and efficiency have significantly improved, and user experience has also improved significantly. In the early morning of June 1, SF Airlines 757 full cargo plane loaded with 28 tons of litchi set out from Zhanjiang Wuchuan Airport in Guangdong and arrived in Beijing three hours later. This means that local consumers in Beijing can eat fresh and sweet lychees on the same day. "As a seasonal fruit, lychees need to be kept fresh, transported and delivered at all stages since they are picked." Duan Weijiao, the sales director of SF Express, introduced that in order to ensure the fresh taste and efficient delivery of lychees, and help Guangdong lychees go global better, Shunfeng plans to add 299 flights of all freighters, add 53 high-speed rail lines, and invest more than 12000 trains, with the help of "rail, land and air" transportation capacity, Guarantee Guangdong