Apologize three times a day to dismiss the involved flight crew, and nearly 70% of revenue is influenced by China's Cathay Pacific Airlines

2023-05-25

From yesterday to today, Cathay Pacific Airlines has been conducting a hot search for two days due to a recording by a flight attendant. The trigger of the incident was a Xiaohongshu netizen who complained that there were flight attendants on Cathay Pacific's Chengdu Hong Kong flight who discriminated against mainland passengers' English proficiency, and released relevant recordings. Within 24 hours after the recording was released, Cathay Pacific Airlines issued three consecutive apology statements, stating that it had completed its investigation into the incident and, in accordance with the company's rules and regulations, dismissed the three involved flight attendants. Subsequently, the Secretary for Transport and Logistics of the Hong Kong Special Administrative Region Government also issued a statement stating that he was deeply saddened by the inappropriate remarks made by some crew members of Cathay Pacific Airways, which seriously violated Hong Kong's excellent hospitality, consistent values, and ethical standards. We have expressed high concern to Cathay Pacific Airlines and requested that the management immediately improve the service. This morning, at the SmartHK "Promoting High Quality Development · Hong Kong Forum", the Chief Executive of the Hong Kong Special Administrative Region, Li Jiachao, also made a statement on the above event. I feel very saddened by these disrespectful words and actions, which have hurt the feelings of our compatriots in Hong Kong and mainland China, as well as the consistent culture and values of respect and courtesy in Hong Kong. Li Jiachao also stated that he has raised the issue to Cathay Pacific CEO Lin Shaobo that this incident has damaged the image of Hong Kong and the feelings of our compatriots in Hong Kong and mainland China, which is a serious incident. Although the three crew members involved have been dismissed, But similar situations cannot happen again. Cathay Pacific needs to review its training and service quality, enhance its customer service culture, reshape its respectful and hospitable image, and live up to our expectations of Cathay Pacific. "Amid the ferment of the incident, Cathay Pacific's stock price closed today at HKD 7.5, down 1.57%. Established in 1945, Cathay Pacific is the largest base airline in Hong Kong, China. In recent years, due to the gradual acquisition of Hong Kong Dragonair and Hong Kong Express, Cathay Pacific has occupied over 50% of the seat share at Hong Kong airports. According to Cathay Pacific's 2019 semi annual report before the pandemic, sales revenue from Hong Kong and mainland China accounted for half of the company's total revenue by region. Prior to the epidemic, Cathay Pacific's mainland China routes were limited to Hong Kong Beijing and Shanghai, accounting for only about 5% of all Hong Kong mainland routes. Its subsidiary, Dragonair, was responsible for operating more routes including Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Nanjing, Xiamen, etc. Cathay Pacific itself mainly operated intercontinental routes such as Europe and America. Transit passengers have always been the most important source of growth for Hong Kong airports, with many mainland passengers flying through Hong Kong to foreign destinations using Cathay Pacific. In 2018, the transfer volume of mainland passengers at Hong Kong Airport exceeded 3.7 million, making it the largest source of transfer passengers at Hong Kong Airport. Therefore, Cathay Pacific's main source of passengers also relies on passengers who transfer to Hong Kong for long-distance international routes. However, with the rise of the three major airlines in the Gulf in recent years (Emirates, Etihad Airways, and Qatar Airways), as well as the opening of more and more direct flights by mainland Chinese airlines, Cathay Pacific's long-distance intercontinental passenger base has gradually been diverted, which has also put pressure on performance. After two consecutive years of losses in 2016 and 2017, it was only in 2018 that Cathay Pacific struggled to turn around its losses

Edit:Hou Wenzhe    Responsible editor:WeiZe

Source:YiCai Net

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