Promoting the Upgrade of Tourism Consumption through the Integration of Culture, Tourism, and Tourism

2023-05-19

In recent years, more and more tourists have been willing to embrace "poetry and distance" during their travels, such as going to the Tang Dynasty Never Nights City in Xi'an, Shaanxi to compete with "Li Bai" in poetry, appreciating ancient architecture in the Jin Temple Scenic Area in Taiyuan, Shanxi, and taking a "journey through" in Luoyang, Henan. With the accelerated integration of culture and tourism, and the continuous development of the market, China's cultural and tourism consumption demand is showing a clear upgrading trend, and the integration of cultural and tourism is shining with "new vitality". Today, we welcome the 13th "China Tourism Day" with the theme of "Beautiful China, Happy Journey". In the "May Day" holiday just passed, the number of tourists received by many tourist attraction across the country reached a peak, and cultural and tourism consumption turned over beautiful transcripts, which made the integration of culture and tourism more obvious. "Cultural performance, national style and national trend have become new trends in tourism." Dai Bin, president of the China Tourism Research Institute, said that watching exhibitions and socializing, shopping for books and records have become a modern lifestyle. Trendy play, creativity, and individuality are becoming labels for popular tourism products. In Guilin, Guangxi, the most unforgettable night is when the misty rain along the Lijiang River is paired with local specialty markets. Visiting the Fei'er Mengzao Dream Market once is equivalent to watching 10 art exhibitions. "Guilin Moss dough sculpture, mobile art house, flannel coffee, Charles handcrafts, voice postcards, Guibei knot art Through booths that gather a variety of trendy elements, Fei'er Mengzao Dream Market creates a free and passionate atmosphere. The interactive game where rap can be played by the whole nation has attracted hundreds of onlookers. In addition, experiencing rap can also earn lucky vouchers and free travel discount cards for the same journey, greatly arousing people's enthusiasm for participation. Xinyang, Henan Province, is located in the old revolutionary base of the Dabie Mountains. The trendy and fashionable elements of youth collide deeply with the green mountains and waters here. Activities such as motorcycles, skateboards, and trendy games attract a large flow of cultural and tourism activities, and forward-looking business layouts such as barbecues, camping, and vacations carry a large "reserve". Xinyang Youth Camp. The interviewees provided pictures of meat skewers on the iron plate, steaming with oil, merchants bustling around, and tourists laughing heartily... The dusk is getting darker, and the "Yangshanli" cultural and tourism street block starry night market, full of trendy vitality and fashionable style, attracts tourists to stop. The main theme here is "trend+human fireworks", with colorful light strips against the sky background, like a sparkling starry sky. Tourists can choose to "stroll and eat" at stylish shops such as internet celebrity cars, minimalist wooden houses, trunk, and glass houses. In recent years, in order to meet the high-quality and diversified cultural and tourism needs of consumers, various regions across the country have actively planned a batch of night themed tourism products, thereby stimulating new vitality in consumption. Entering the creative district of Zhaojin in Shaanxi, a face changing performance is being performed, and tourists can experience the charm of traditional culture through a series of cultural and artistic activities. Nowadays, many scenic spots offer a more comprehensive experience and can also provide us with a close encounter with traditional culture, "said Ms. Sun, a tourist. Zhaojin Town Creative District. According to the respondents' feedback, Zhaojin Scenic Area is supported by cultural tourism, leisure and wellness, and sports industries, extending the development industry chain of the scenic area, stimulating the vitality of the tourism market, enriching new business forms of the scenic area, and promoting industrial integration and development. At present, Zhaojin Scenic Area has developed red education, tourism commemoration, agricultural and sideline products, and folk crafts

Edit:Luo yu    Responsible editor:Zhou shu

Source:people.cn

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