On the 5th, the reporter learned from the evaluation meeting of project scientific and technological achievements organized by the China High tech Industrialization Research Association that evaluation experts from Peking University, the Software Center of the Chinese Academy of Sciences, Beijing University of Posts and Telecommunications, the Ministry of Industry and Information Technology and other units believe that the technology related to the "Smart Cloud Digital Trading Service Platform Based on Blockchain Technology" project has independent intellectual property rights and has reached an advanced level in the application of blockchain based e-commerce industry, Agree to evaluate scientific and technological achievements, and suggest further increasing market promotion efforts and expanding market share. It is understood that with the development of the digital economy, the application scenarios of data are becoming more diverse, and traditional retail is constantly evolving and upgrading to new retail. This is a new retail model that relies on the Internet and uses advanced technology such as big data to upgrade and modify the production, circulation, and sales processes of goods. However, in the development process, it also faces challenges such as information asymmetry online and offline, data cannot be shared, and security cannot be guaranteed. Experts attending the meeting stated that the application of the "Smart Cloud Digital Trading Service Platform based on blockchain technology" provides a more secure solution for new retail. It is reported that Smart Cloud is a new financial technology commercial application operating system that combines blockchain, artificial intelligence, big data and other technologies for linking. It can not only ensure the authenticity of data, but also protect consumer privacy, making the supply chain highly transparent, ensuring product traceability and fair and just transactions. Meanwhile, through the digital assets and offline product sales system of the online shopping mall, Smart Cloud not only allows consumers to spend less, but also solves the problem of difficult sales for enterprises. The Smart Cloud digital trading service platform has been applied in provinces such as Sichuan, Fujian, and Gansu, with over a million users. (New News Agency)