In the blink of an eye, the last solar term of spring, the valley rain, has passed, urging people to quickly grasp the tail of spring and enjoy the beautiful time of late spring. This spring, with the temperature warming up, the "spring economy" continues to heat up. From high-value spring limited products to coveted seasonal menus, to flower viewing and check-in places on social media platforms, "season limited" has become a traffic password for many businesses. The operation of the consumer market inherently follows significant seasonal patterns. However, in recent years, more and more businesses have actively turned their attention to the seasonal economy, targeting the deep-seated needs behind the keyword "season", developing exclusive products with seasonal characteristics, and continuously innovating in seasonal consumption scenarios. These innovative attempts that keep consumers busy have gradually converged into a new trend that leads public consumption, forming a beautiful "landscape" that echoes the seasonal landscape. If you walk into convenience stores and beverage stores on the street at this time, consumers will definitely feel the romantic atmosphere of spring, and notice a large number of spring elements represented by pink colors on the shelves and menus. In response to people's high-quality, personalized, and diversified consumption needs, traditional seasonal consumption has shown a rapid development trend of improving quality and expanding capacity driven by the seasonal economy. Taking eating spring vegetables as an example, e-commerce platform data shows that since the beginning of spring this year, the search popularity for keywords related to spring dishes has increased by nearly 80%, and the enthusiasm of diners to "bite into spring" and taste fresh food is particularly high. Spring vegetables are delicious, but most of them are difficult to preserve and transport, resulting in limited consumption of spring vegetables. With the continuous improvement of logistics infrastructure such as cold chain and distribution, and the gradual improvement of agricultural product circulation system with the intervention of digital economy, this situation is quietly changing. This spring, many consumers have noticed the emergence of a "new face" of spring vegetables on the market that they have never seen before. The variety of spring vegetables sold online and offline has significantly increased, and some fresh food retailers have also taken the opportunity to launch pre made and semi-finished spring vegetables, helping consumers directly solve the problem of "how to eat a small group of spring vegetables". The expansion of the upward channel for agricultural products and the extension and upgrading of the industrial chain have enabled characteristic spring dishes from all over the country to break through regional restrictions and reach the dining table of more people. In today's world where people increasingly value consumer experience, the characteristic of the seasonal economy's "built-in scenarios" is an important reason for its popularity. The ancients said, "The scenery of the four seasons is different, and the music is endless. Relying on the inexhaustible source of inspiration from the four seasons, creating diverse consumption scenarios, the seasonal economy not only makes it easy to create immersive consumption experiences with a rich atmosphere, but also brings a continuous sense of freshness to consumers. In the first quarter of this year, the demand for spring outings led the accelerated recovery of the cultural and tourism market, and the booking volume of flower appreciation products on major tourism platforms increased rapidly, making the flower appreciation economy a major highlight. In the craze for spring outings and flower appreciation, the integrated formats of "flower appreciation+camping", "flower appreciation+market", "flower appreciation+sports", and "flower appreciation+night travel" have undergone various renovations, creating new opportunities for the development of scenario based consumption in various industries such as catering and outdoor activities. In addition to providing a more immersive and fresh consumer experience, the popularity of the seasonal economy is closely related to the trend of traditional culture's return. Based on the cultural background of agricultural civilization,