Taking advantage of the trend of exhibitions to unleash the potential for consumption growth

2023-04-24

In April, there were intensive exhibitions nationwide. Guangzhou welcomes the 133rd Canton Fair, Shanghai welcomes the 20th Shanghai International Automobile Industry Exhibition, and Hainan welcomes the 3rd China International Consumer Goods Expo... The exhibition site is packed with people, and exhibitors closely connect with buyers with new products and technologies. High quality exhibitions have built a bridge between suppliers and buyers, as well as between domestic and international markets. As an important component of the modern service industry, the exhibition economy is not only an important support for expanding domestic demand, but also an important platform for expanding opening up and connecting domestic and foreign economic and trade cooperation. It has become one of the important indicators of economic development vitality. The gradual recovery of the exhibition economy is releasing positive signals of economic development, which will inject new impetus into China's stimulating consumption growth potential and promoting high-quality economic development. Exhibitions have a clustering characteristic, which is conducive to better achieving the integration of supply and demand. For exhibitors on the supply side, the exhibition economy provides them with a rare opportunity to access large-scale potential customers in a short period of time. For buyers or exhibition visitors on the demand side, the high concentration of exhibitors provides an efficient platform for supplier selection and procurement decision-making. There is also a close interaction between supply and demand, and the level of exhibitors affects the attractiveness of the exhibition to buyers and exhibitors. Conversely, the scale of buyers and exhibitors also affects the willingness of exhibitors to participate. Exhibitions have diverse characteristics, which are conducive to creating demand through supply. For example, in exhibitions, exhibitors usually focus on displaying new technologies, new products and new equipment. Such diversified and innovative products are likely to better meet the needs of buyers, slow down the mismatch between supply and demand, and enable potential demand to be transformed into effective demand, thus realizing commodity trading. For example, exhibitions provide concentrated and close communication opportunities for exhibitors, buyers, and visitors. A wide range of products can stimulate new procurement demand, generate unplanned purchases that were not originally planned, promote supply and demand creation, and effectively expand consumption scope and scale. Exhibitions have spillover characteristics, which are conducive to achieving multi industry cooperation to expand consumption levels. Taking the exhibitions in Hainan, Shanghai, and Guangzhou in April as an example, the gathering of domestic and foreign merchants has brought a large-scale influx of people to the city, creating a significant increase in urban consumer groups. It is worth noting that this is an important entry point for the exhibition economy to promote urban consumption. The consumption engine role of the exhibition economy is not only reflected in the trade transactions within the exhibition, but also will strongly drive the common development of urban catering and accommodation, consumer entertainment, commodity circulation and other service industries, achieving larger scale expansion and upgrading of consumer demand. How to develop the exhibition economy and unleash its engine role in consumer demand? Firstly, we need to create high-quality exhibitions that are branded, internationalized, and distinctive, forming an influential exhibition platform. Actively cultivate or introduce specialized exhibition leading enterprises, stimulate market vitality, actively connect with international exhibition resources, institutions, and channels, increase exhibition marketing efforts for well-known domestic and foreign enterprises, and enhance the domestic and international influence of exhibition platforms. Attracting domestic and foreign merchants with high-quality exhibition platforms, unleashing the impact of exhibition economy on

Edit:qihang    Responsible editor:xinglan

Source:GMW.cn

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