Domestic tourism trips of 23.7664 million people are popular during the Qingming Festival's "one day spring outing"

2023-04-06

According to the data center of the Ministry of Culture and Tourism, during the Qingming Festival holiday this year, 23.7664 million domestic tourists visited the country, an increase of 22.7% compared to last year's Qingming Festival. It is expected to achieve a domestic tourism revenue of 6.52 billion yuan, an increase of 29.1% compared to last year's Qingming Festival. On Qingming Festival, many people choose to go on a "one day spring outing" with their family and friends. According to data from Ctrip Travel, the booking volume of one day travel products during the Qingming holiday has increased by more than five times compared to the same period last year. Short distance travel is hot, and self driving rental car orders have increased by more than ten times compared to the same period last year. According to data from Feizhu Travel Network, the booking volume of travel products on April 5th increased nearly six times compared to last year, with one-day travel related products accounting for over 50%. Before and after the Qingming Festival, the warmth of spring bloomed, and many office workers also chose to use their annual leave to "manually" extend their vacation, taking a long-distance trip before and after the Qingming Festival. Data from the same travel platform shows that before and after the Qingming holiday, domestic long-distance travel showed a good recovery momentum, with popular destinations mainly including Yunnan, Guangxi, Guizhou, Sichuan, Hainan, Hunan, and other places. The transportation and accommodation consumption in popular tourist cities have significantly increased. According to the data of Ctrip, recently, a wave of "picking tea before the Ming Dynasty" tourists have arrived in many tea tourism destinations such as Hangzhou, Anji, Mount Huangshan, Mount Wuyi, etc., and the visit popularity of popular flower appreciation destinations such as Linzhi, Luoyang, Wuyuan, etc. has increased more than five times in the past two weeks. Since the beginning of this year, China's tourism market has continued to recover. Recently, various regions have made efforts to enrich the supply of cultural and tourism products, provide good service guarantees, and provide "real gold and silver" to welcome the "spring" of cultural and tourism recovery. Beijing has announced the launch of a series of cultural and tourism consumption activities, releasing 10 "Strolling Beijing 2023 Spring Blossom Theme Tour Routes", covering characteristic flower viewing areas in 16 urban areas and economic development zones of Beijing; Shaanxi focuses on promoting 21 high-quality spring rural leisure tourism routes, and also runs the "Rapeseed Flower" customized service tourism special train; Stations in Jingdezhen, Mount Wuyi and other places coordinate with the traffic department to dynamically add bus numbers and tourist buses to popular scenic spots during the period of concentrated arrival of passengers, so as to facilitate passengers to travel "the last kilometer"; Mount Huangshan, Shennongjia, Mount Wuyi and other scenic spots have announced free ticket preferential policies. (New News Agency)

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:ECONOMIC DAILY

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