In recent years, with the help of Internet channels, government communication has become more diverse, faster, more widespread, and less costly. A large number of "breaking the loop" new government media have emerged. For example, the Shenzhen Health Commission, which adapted the popular song "Let's get vaccinations together, let's get Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao Miao. Taking a comprehensive look at the "broken circle" works of many new government media, we can find that they all have a sense of network beyond the ordinary. The so-called network sense refers to network sensitivity or network perception, referred to as network savvy. Those who have a good sense of the internet can not only gain insight into the needs of netizens, but also express their opinions in online language, which is extremely important for the production of new media works. Obtaining a sense of network requires breaking through many levels. The first level is character setting, which requires the soul to be interesting. In the digital era, people communicate more through cold mobile phones and computers. "Human Design" personifies electronic terminals and organizations as emotionally rich and humorous characters, quickly narrowing the psychological distance between netizens and the government. Currently, many new government media do not have a sense of "staffing" and are invariably named after their units. Although it is recognizable and easy to search, it lacks attractiveness; Some people, even if they have the concept of "human settings," only stay on the surface of being nicknamed. Successful "human settings" should contain "interesting souls", such as the platform accounts of Sichuan Radio and Television Station @ Sichuan Observation, which call themselves "Guanguan" and are positioned as "observing everywhere" newsmen. "Interesting Soul" can be achieved overnight, but it still requires long-term image management. For example, the Weibo account @ State-owned Assets Supervision and Administration Commission News Center of the State Council, which calls itself "Xiaoxin", has always displayed itself as a serious and cute "contrast cute" image, in order to make the human design more three-dimensional, vivid, and deeply rooted in the hearts of the people. The second level is equal interaction, often using summoning narration. The flat and decentralized architecture of the Internet fosters the values of "Generation Z" equality. Government information comes with a serious "physique" that can easily create a high cold impression on new government media, so more efforts should be made to improve interactivity. The emergence of "Henan Disease Control" shows that the new government media has abandoned the traditional preaching tone and one-way monologue discourse and replaced them with friendly and humorous equal dialogue, not only dissolving the natural image of being unsmiling, but also revealing the "interesting soul". For government services, information publishing is only the starting point of the service. In order to attract the attention of netizens, interact equally with netizens, and narrow the distance with netizens, new government media can resort to summoning narration. The calling narrative mainly includes action calling and symbol calling. Call to Action refers to summoning the audience to participate in activities through action. Symbolic summoning refers to attracting audience clicks through various symbols such as suspense, songs, and costumes. The third level is to respond to concerns and spread empathy. Internet users' concerns include not only the people and things around them, but also a wide range of social hot topics. Responding to the concerns of netizens is a theme resonance; Responding to netizens' emotions through emotional communication is empathy communication. Empathy communication is based on thematic resonance. The reality of the Internet