The General Administration of Market Supervision recently announced the situation of complaints and reports nationwide in 2022, and the complaints and reports in the new consumption field are more prominent: new energy vehicle related claims increased by 62.84% year-on-year, "blind box" consumer claims increased by 61.72% year-on-year, IP cross-border joint branded product related claims increased by 66.96% year-on-year, ice and snow sports related claims increased by 60.51% year-on-year, and digital collection related claims increased from only 198 last year to 59700 last year. There are various reasons for the increase in complaints and reports in the new consumption field. Some new consumption problems frequently occur as a result of violations of laws and regulations by operators, and such operators should be investigated and dealt with in accordance with the law and cannot be tolerated. However, some new products and services themselves meet the national policy guidance, and the increase in complaints is mainly due to the expansion of market capacity and increased contact with consumers. As consumers' requirements for quality are also increasing, the probability of encountering problems increases. In particular, some new things that have only been created by consumer demand or technological upgrades in recent years are still in their infancy, with few consumers and new operators. For example, how to price a camp, which features of a snowboard are more practical, and even what problems may occur during the experience process, and how to appease consumers if there are problems, all need to be gradually explored in practice. When new things encounter growing pains, it is inevitable to cause complaints and even disputes during the process of exposing and resolving problems. The increase in complaints about new consumer areas should be viewed rationally, and should not be used as a criterion for judging whether an industry has a future. To some extent, the high number of complaints and reports in new consumption areas precisely indicates that consumption in these areas is active and has potential to be tapped. In response to the problems that arise during the development process, operators should be guided to turn complaints and reports into opportunities to upgrade products and improve services, allowing new products and services to survive the fittest in fair market competition, and continuously releasing the potential to drive consumption. Some problems in new consumption areas, such as the anxiety about the endurance of new energy vehicles, may still need to be solved by improving social support and formulating national standards. Not afraid that new problems will emerge endlessly, but afraid that old problems will never be corrected. Compared to the emerging issues of some new consumption, the "old and difficult" issues in some consumption fields deserve more attention. When paying attention to new and more topical consumption, it is also necessary to persevere in gnawing at the "hard bones" left behind, creating a good environment for consumers to be willing to consume and dare to consume. (Liao Xinshe)