Author: Yuan Gu (media commentator) "This student is very self-disciplined and can really consider" "If this student misses, you will really regret" "This student has a high comprehensive quality"... Recently, a live video became popular. The teacher of the School of Economics and Management of Zhejiang University of Technology, as the anchor, made a resume display board for each recommended student, connected the enterprise HR on the spot, recommended excellent students to the employer, and spoke for the students in person. It is reported that although many details of the "live broadcast" need to be polished, the results are good. Many recommended graduates have been invited to interview by employers. The former "live broadcast with goods" and the existing "live broadcast with people" have transformed this model with internet marketing genes into a platform to help graduates find jobs. It is refreshing and at the same time, we also see the heart of university teachers to help students find jobs. In fact, Zhejiang University of Technology is not the "first to eat crabs". As early as 2015, Kunming University established Taobao "Kunming University Talent Store". The college leaders recommend graduates to employers and strive for more "talent orders". University leaders and teachers walked into the live broadcast room and worked hard to promote students' job hunting. This kind of effort to care about students' future and put themselves in the student's shoes is worth praising first. In recent years, the problems of college graduates' difficulty in finding jobs and the high unemployment rate of young people have aroused widespread concern from all walks of life. According to the data of the Ministry of Education, the number of college graduates in 2023 is expected to reach 11.58 million, with a year-on-year increase of 820000. The expanding scale of graduates brings greater competitive pressure to job seekers. The school's managers and teachers personally speak for the graduates' employment and do everything possible to solve the difficulties of the graduates' employment, reflecting a sense of responsibility and commitment. However, some online public opinion questioned that "live broadcast with people" is a gimmick, and the form is more than the content, in order to highlight the importance of the school to employment. It should be admitted that, unlike the live broadcast delivery, everyone's personality, ability, specialty and endowment vary greatly. When recruiting, the employer most values the quality and performance of the applicant, such as speech and behavior, adaptability, comprehensive impression, etc., which are irreplaceable by others. Is the "live broadcast with people" mode a form? The author believes that this mainly depends on how the school operates. If the preparation work is solid, the anchor is very familiar with the basic situation of the recommended students, can summarize the advantages and expertise of the students in a short time, and can invite the recruitment director of the relevant employers to participate in the live broadcast, then of course, this can build a bridge between the two sides, save the time cost of both employers, and improve the recruitment efficiency and satisfaction. In addition, it should also be noted that the university's solid implementation of the "live broadcast with people" activity will also help the university to understand the real capabilities of its graduates and the real needs of the employers, so as to adjust the direction of talent training and teaching focus, and accelerate the formation of market-oriented technology talent training and use mode. Use it with one mind. For schools, if they want to organize "live broadcast with people" activities, they should do a solid job in the early stage of preparation, and timely transmit the needs of employers to the talent training and teaching methods