There is "live broadcast with goods" before, and there is "live broadcast with people". Recently, the teachers of the School of Economics and Management of Zhejiang University of Technology made a resume display board for each recommended student, and connected the enterprise HR on the spot. Graduates can also send their resumes online, just like a "double selection in the air". It is the recommendation of college teachers to students in front of the camera: "high EQ", "strong activity ability", "self-discipline"... college teachers incarnate as enthusiastic "anchors", "spokesmen" for students to apply for jobs, and the meticulous attention behind the back is worth praising. Teachers are more able to pay attention to the flash points of students that they do not know themselves, such as Bole Xiangma, which can stimulate their potential and actively guide them. This is not what a novice student can carry with a resume. The teacher's recommendation as an "intermediary" can not only show the comprehensive quality of students more balanced, but also enable enterprises to quickly grasp the characteristics of students and match the required positions. According to education data, the number of college graduates in 2023 is expected to reach 11.58 million, an increase of 820000 year on year. The expansion of the scale of graduates brings greater competitive pressure, uncertainty and confusion to job seekers. Through the preliminary screening of colleges and universities, and through the live broadcast "preemptive" to promote the communication intention of both parties, the employers and the recommended students can have a better trust foundation and broaden the channel of resource and talent transmission. Not only colleges and universities, but also some local departments and employers have been actively expanding online channels in recent years to promote and attract talents with passion. The original intention of "live broadcast" is worthy of recognition, but colleges and universities still need to "see the essence through the heat", continue to pay attention to the actual efficiency and employment success rate of "live broadcast" and other real data, to ensure the positive cycle of "live broadcast" development and "job matching". For employers in urgent need of "professional counterpart talents", the mental outlook, on-the-spot adaptability and employment intention of job seekers are all important factors in selecting candidates. If there is no direct participation of students in the "live broadcast", the employment promotion effect will inevitably be reduced. In addition, the live recommendation will disclose some personal information of students, and relevant departments, colleges and organizations must carefully screen relevant platforms and employers when organizing activities. For graduates, the first job is an important turning point in their lives. Only by adhering to the "people-oriented" concept and continuing to explore and improve the employment promotion form, can job seekers and employers get to know each other more quickly under the new trend and new form. (Outlook New Era)