Star farming, restaurant opening, dating and talk show programs have many low popularity. Compared with the popularity of the Spring Festival movie and the New Year's pop show, the New Year's variety show that has been launched recently is a little dumb. Several star reality shows failed to keep up with the follow-up topics and highlights, and other new talk shows, emotional and musical variety shows did not reach the expected popularity. Moreover, at the beginning of this year, old popular programs such as "Aces to Aces", "Singers", "roast Conference" and so on were missing. On the whole, the variety show failed to show popular works dominating the topic list, and the momentum was a little lonely. The audience expected more popular works in the spring variety show. In the recent period, the emotional variety show "Goodbye Lover 2" ended, and the cross-year variety show "Time Concert 2", "Our Inn", "Famous Detective Academy 6", "Unlimited Beyond Class", "Happy Re-start 2", "New Everything", "Our Folk Ballad 2022" and "Open Wheat Tonight" are still on the air, The new variety shows just started include "Start talking", "Start! New life", "Farm bar", "Half familiar lover 2" and "Big detective 8". From the perspective of the popularity of these programs, the appeal of the comprehensive N-generation programs is still there, and the momentum of new program innovation continues. From the perspective of relative popularity, it is still more popular for comprehensive N-generation programs. Time Concert 2, Famous Detective Academy 6, Amazing Offer 4, Big Detective 8 and other programs enjoy high popularity and discussion. The star-studded reality show "Our Inn" and "Unlimited Exceeding Class" also attract attention by topic discussion. The latest online "Start! New Life", "Start Talking" and "Planting the Land" also attracted more attention because they just started broadcasting. Although the new variety shows after the opening of the new year have no big hits, they all pay more attention to innovation in content and form to attract more attention. The talk show variety show "Start! New Life" gathers a lot of talk show celebrities, such as He Guangzhi, Li Sheng, Meng Chuan, Bird Bird, and so on. It focuses on many hot topics, such as the starting anxiety, the starting goal, the learning anxiety of migrant workers, the work anxiety, and so on. From the perspective of the topic selected by the program, it is to accurately hit the public mood, so as to quickly arouse resonance, but it has not appeared a very popular topic and point of view. The variety show "Open Talk", which was hosted by Fu Seoul, Yang Li, Yi Lijing and Yang Naina, opened a hot and undefended chat session, and used a unique perspective and interesting soul to chat about the topic of "Sister has no answer". The program talks about all kinds of life topics, which looks like Xiao Xianzong's "Snow Wang". Another new program that attracts attention in content is "Planting the Land". The program selects 10 young people to form a "farming team", and cultivates 142 mu of land in a down-to-earth manner. They participate in the whole process of work from sowing a seed, and lead the audience to witness the whole process of rice germination, growth, heading, grouting and harvest. The program is now promoting new people through "real farming", and the program setting is more eye-catching. The program will also invite stars to appear, but this program is ultimately a fan variety show. Due to various reasons, the variety show in the beginning of the year has maintained a relatively high popularity. Many new programs have failed