In the 5G era, the rapid development of technology has given mobile phone calls more room for innovation. Recently, Jiangsu Mobile officially launched the "5G new call" friendly customer recruitment activity, inviting users to give priority to the new call functions such as lighting up the screen, interesting call and barrier-free communication. Call service is one of the most important and core basic businesses of operators, and it is also the rigid demand of users. 5G new call is a new generation of call products based on 5G network, providing a series of innovative call enhancement services and applications, such as 5G VoNR ultra-clear videophone, intelligent translation, interesting call, intelligent customer service, remote assistance, etc., which can bring users multimedia, visual, and fully interactive call experience. Guan Yimin, deputy general manager of Jiangsu Mobile, said that from the perspective of user experience, the 5G new call has subverted the call form of pure audio and video, upgraded to a rich media, interactive and immersive application call form, and explored a variety of business scenarios for individual and enterprise users. From the perspective of product characteristics, 5G new calls are based on mobile phone numbers, and the corresponding mobile phone terminals and server terminals all adopt real-name system, which can provide users with carrier-level security; From the perspective of service mode, 5G new call enables customers to enjoy various businesses and services such as service consultation, commodity purchase, home appliance maintenance, etc. during the call. "In the future, we plan to build 5G new calls into an open new ecosystem of call applications, build platform application services, so that all parties in the industry can participate in business innovation, enrich application scenarios, and become a truly open and fair traffic entry: on the one hand, build a fully open and open environment, fully exploit the openable capabilities of signaling, media, and data channels; on the other hand, open video red packets and videos through 'connection+computing+capabilities' A series of new applications, such as frequency e-commerce and 'digital people', continue to carry out business innovation and empower thousands of businesses. " Guan Yimin said. (Xinhua News Agency)