Recently, some consumers reported that the newly purchased mobile phones still have pre installed apps, but those with basic functions can be uninstalled. This means that the pre installed APP on the mobile phone realizes "unnecessary uninstallation". Previously, many consumers roast that the pre installed APP could not be uninstalled. Ms. Zhao, a Beijing consumer, recalled that she had bought a domestic smart phone, with more than 50 pre installed APPs, and updated systems will be added. It includes two input methods, as well as multiple games, video, shopping, finance and other APPs. The mobile phone has 64G of memory, and these pre installed APPs account for more than 30 gigabytes. "I tried to uninstall some unused APPs, but most of them indicated that they were system applications and only supported the function of removing desktop icons. Only a dozen apps could be uninstalled," Ms. Zhao said. Some insiders said that the competition in the field of smart phones has always been fierce, and the profit of hardware products is low. Pre-installed APP is one of the important sources of revenue for mobile phone manufacturers, which is classified as "Internet service" in the financial report, including related advertising, push and other content. Generally, the number of pre installed apps is related to the price of mobile phones. The more low-end smartphones have more pre installed apps. At the end of last year, the Ministry of Industry and Information Technology and the State Internet Information Office issued the Notice on Further Standardizing the Presetting Behavior of Mobile Intelligent Terminal Application Software with respect to the problem of pre installing apps on smart phones, which came into effect on January 1, 2023. The notice stipulates: "The manufacturer shall ensure that the preset application software in the mobile intelligent terminal can be uninstalled except the basic function software, and provide a safe and convenient unloading method for users to choose". Some experts said that after the maturity of the business model of the app store, it is no longer the mainstream to promote apps through pre installation. However, if smart phone manufacturers want to increase revenue and profits, the core is to break down technical barriers. Only by making their products have enough differentiation and profit space, rather than relying on positioning differentiation and price war, can smart phones really get rid of pre installed apps. (Outlook New Times)