On January 8, the 20th Guangzhou Auto Show ended successfully. As the only international A-class auto show successfully held in China in 2022, it attracted 383000 visitors in total, marking an important chapter of the consumption boom in Guangzhou at the beginning of the year. With the help of the New Year Auto Show, Guangzhou auto market ushered in a "small peak" on New Year's Day. The full mobilization of bulk commodities and consumer groups led to the new atmosphere of Guangzhou's multi scene consumption in the new year. The upsurge of consumer exhibitions led by auto shows is coming. "On average, dozens of cars are sold every day, and colleagues are trying to find customers to sign bills.". Over the years, Guangzhou Auto Show has been a great event for people to gather and new cars to appear, and this time is no exception. In combination with the actual situation of the car market in the fourth quarter of 2022, there is a large backlog of demand and inventory in the early stage. Many car enterprises and dealers are taking advantage of the New Year holiday to digest inventory. "On the whole, the exhibition plays a big role in promoting consumption. There are roughly two types of consumers who come to the auto show, one is to taste the new cars and experience the cars they are usually interested in; the other is intended consumers, who can order after experiencing during the auto show." Zhou Fatao, secretary general of Guangdong New Energy Automobile Industry Association, summarized that some auto enterprises have also increased their promotion efforts, for example, starting from 2023, The "national subsidy" for new energy vehicles was officially withdrawn, but during the whole New Year's Day holiday, many car enterprises paid their own money to let consumers enjoy the preferential prices before the withdrawal of the "national subsidy". Indeed, many consumers placed an order and could enjoy a subsidy of up to 10000 yuan. From January to November last year, the total retail sales of consumer goods in Guangzhou reached 949.686 billion yuan, a year-on-year increase of 1.9%, and the retail sales of automotive products above the designated size increased by 6.0%, of which the retail sales of new energy vehicles increased by 91.0%. Automobile consumption is one of the important driving forces for the economic development of Guangzhou, and Guangzhou Auto Show will create a grand event to stimulate consumption enthusiasm at the beginning of the new year. (Liu Xinshe)