Recently, the State Intellectual Property Office directed the China Trademark Association to prepare and release the China Trademark Brand Development Index (2022), which will measure the comprehensive level of trademark brand development in all provinces (autonomous regions and municipalities directly under the Central Government) in 2021. Guangdong's trademark brand development index ranks first in the country with a total score of 85.18 points, while Zhejiang and Beijing rank second and third in the country with 84.51 points and 84.13 points respectively. It is understood that the "China Trademark Brand Development Index" is the first index evaluation tool to evaluate the overall development level and construction effectiveness of regional trademark brands in China. It has been released for three consecutive years since 2020. The index conducts evaluation around five aspects, including the promotion of trademark brand application, quality improvement, potential development, environmental optimization, and benefit realization. Among them, Guangdong Province conducts evaluation on the promotion of trademark brand application, potential development The three aspects of benefit realization rank first in single item, and the general rules rank first in China for two consecutive years. According to the relevant person in charge of the Market Supervision Administration of Guangdong Province, in recent years, Guangdong has actively implemented the development strategy of intellectual property power and innovation driven development, deeply implemented the trademark brand strategy, and made efforts in the cultivation and application of trademark brands. By supporting trademark registration management, cultivation and application, the implementation of trademark brand strategy has been boosted. The number of effective registered trademarks in the province has exceeded 7 million, reaching 7.571 million, ranking first in the country for 28 consecutive years; Every 10000 market entities in the province have 4728.75 trademarks, and every 2.11 market entities have one effective trademark on average. The construction of trademark brands in the province has reached a new level. The first is to help local brand economy develop with high quality. Focusing on the development plan of local industries with local characteristics, we will promote the connection between local trademark brand construction and regional industrial development, explore the cooperation of professional towns, industrial parks, and industry associations in building industrial cluster brands, and promote a new model for building industrial cluster brands with collective trademark registration. Strengthen brand cultivation in combination with regional industrial characteristics, promote the registration and application of industrial cluster brands, study and formulate industrial cluster brand management measures, and support local governments to create distinctive and competitive industrial cluster brands such as "Foshan Ceramics", "Dali Aluminum", "Shanmei Shaonong", and regional public brands. We will support and guide enterprises to improve their trademark brand building capacity, enhance the value of their own brands, build a number of trademark intensive industrial clusters such as the luggage industry in Shiling Town, Huadu, and the fur industry in Baiyun, and boost the high-quality development of regional characteristic economy. Second, expand the realization path of brand value. Efforts should be made to promote intellectual property pledge financing, establish a risk compensation mechanism for intellectual property pledge financing, cooperate with the government and banks to innovate pledge financing products, standardize supporting policies for intellectual property pledge financing, and other measures to improve financial institutions' recognition of brand value of trademarks and expand enterprise financing channels. Deepening the innovation of intellectual property pledge financing mode, Guangzhou Development Zone issued the first trademark securitization product in China, with 58 trademarks of 12 enterprises as the underlying assets, covering strategic industries such as new generation information technology, intelligent manufacturing, new energy and environmental protection, with a total value of 390 million yuan. Promote the trademark pledge financing work to form a joint force, and carry out a special "trademark pledge to help key industries such as catering, culture and tourism to rescue" Zhihui Bank "with the Bank of China