Some businesses claim that customized cosmetics for skin measurement have "amazing effects". Experts point out that customized cosmetics are both unsafe and illegal. The "special" brand cosmetics of "private customization" are very popular on online shopping platforms and some live broadcasting rooms. The sellers let buyers place orders "passionately" through customized programs, targeted matching and the so-called amazing effects, and whether they have obtained relevant administrative licensing tests, Many sellers are noncommittal. Some merchants sell "material bags", and the cosmetics are made by customers to achieve the effect of "private customization". The specific operation mode is that the merchants sell cosmetics raw materials, production tools and production plans, and the customers make them by themselves. This kind of behavior is equivalent to selling "semi-finished products" and transferring the production site to the outside. It is suspected of violating the product quality law. Experts suggest improving the level and efficiency of intelligent supervision. The regulators should use big data, blockchain and other means to block unsafe products from the market to the maximum extent; We should also strengthen the investigation of criminal responsibility for illegal acts in the production, sales and promotion of "special" cosmetics, so as to form a certain deterrent force; Consumers should also improve their ability to distinguish advertising information, have a sense of rights protection, pay attention to the retention of evidence, and report to the drug regulatory department when necessary, "One person, one party, 'customize' your exclusive whitening cream. According to your requirements, solve the problem." On a shopping platform, an anchor introduced the "private customized" cosmetics sold by him - whitening cream. The whitening cream promoted by the anchor belongs to "special purpose cosmetics", that is, "special" brand cosmetics. Such cosmetics mainly include five categories: whitening, freckle removing, hair dyeing, perm and sun protection. They can only be sold after passing the administrative license inspection of relevant departments and obtaining the "special" brand. However, a recent investigation by the reporter of the Rule of Law Daily found that the "special" cosmetics that claimed "private customization" were extremely popular on online shopping platforms and some live broadcasting rooms. The sellers made the buyers place orders "passionately" through customized schemes, targeted matching and the so-called amazing effects. As for whether they had obtained the relevant administrative license test, many sellers were noncommittal. The interviewed experts pointed out that the uninspected customized "special" cosmetics may not be safe, and it is unknown whether the product ingredients contain hormones and whether the content of heavy metals exceeds the standard. Some businesses sell self-made cosmetics raw materials, which is equivalent to transferring the production site to the outside, suspected of violating the product quality law. It is suggested to improve the regulatory efficiency, use big data, blockchain and other means to block unsafe products from the market, and at the same time, increase the punishment for violations to form a deterrent. The quality inspection result of the proliferation of private customized products is questionable. On a shopping platform, the reporter noticed that many stores sell functional cosmetics for special purposes such as private customized whitening cream, spot removing essence, anti-aging peach blossom cream, and most of these products cost about 100 yuan. Among them, the total price of a set of products known as "advanced repair plan" is more than 300 yuan. The promotional effects of the special purpose cosmetics made by these businesses are mainly focused on "whitening, spot lightening, wrinkle removal, and anti-aging", and they also have their own set of processes in sales services. With "some freckle removal