Taking advantage of new media to lead the new normal of law popularization

2022-12-09

In recent years, the Law Popularization Office of the Tibet Autonomous Region has focused on hot and difficult legal issues, explored publicity forms popular with cadres and the masses, and promoted law popularization by new media, focusing on the general goal of "rule of law Tibet" construction, guided by serving the overall situation and the masses, and focused on building a new media law popularization matrix to promote "rule of law Tibet". The "Rule of Law Tibet" WeChat official account has been successively rated as the third and fourth "Four Hundred" excellent new media of politics and law by the Central Political and Legal Commission. Strengthen political guidance. Adhere to the principle of "playing the main theme and promoting positive energy", with the goal of building the first array of new media in the autonomous region's political and legal network as the vanguard, take the "rule of law Tibet" WeChat official account as the main position, track and report major activities, hot events, legislative developments and typical cases in a timely manner, and ensure that new media publicity work is always moving in the right direction. Insist on authority. Grasp the timeliness, degree and effectiveness of online public opinion publicity and guidance, take the "rule of law Tibet" WeChat official account as the leader, coordinate and drive seven cities to establish new media law popularization teams, closely follow current events, and comprehensively publicize and display the major deployment and important achievements of the rule of law construction; Focusing on epidemic prevention and control, major livelihood projects and hot focus cases, we immediately pushed and disseminated authoritative information released by the government. The average monthly reading reached 7 million times, ranking among the top three government new media in the autonomous region, and ranking first in the political and legal new media. Highlight local characteristics. Give full play to the advantages of new media that have greater influence and serve the masses more interactively, analyze the big data of the reading habits of the "rule of law Tibet" WeChat official account fan groups, cultivate a number of fixed fan groups through information release, intelligent consultation, event promotion and other means, and strive to create an important distribution center for rule of law information; The official account has read more than 22 million people, the headline number has read more than 3 million people, and the Penguin number has read more than 2.6 million people. At the same time, in combination with the "video" trend of new media development, we created and released a number of distinctive Chinese Tibetan bilingual legal animation short videos in a form that is easy to understand and popular with the masses, serving the daily production and life of grassroots people. Persist in popularizing the law for the people. Centering on the legal issues concerned by the masses, we planned online law popularization activities with great social influence, high participation of the masses and good interaction effect, such as award-winning question and answer of online legal knowledge, annual online voting of "Top Ten People under the Rule of Law", "I took a group photo with the Constitution", "One Day of Monk Lausanne", and took the lead in creating excellent legal culture works of new media, such as constitution reading, songs, short videos. Actively explore the "Internet+law popularization" mode, build a "Tibet Autonomous Region Smart Mobile Law Popularization" platform, which integrates online consultation, document generation, business handling, learning and entertainment, effectively overcome the problems of sparsely populated Tibet, inconvenient transportation, and shortage of legal service resources at the grass-roots level, and become around the masses 7 × 24-hour "Accompanying Legal Counsel" has provided free legal services to more than 690000 people, and has been selected as one of the "Top Ten Innovative Cases in the Intelligent Construction of Politics and Law". Expand the propaganda field. The "rule of law publicity" column was opened in the "Tibet Learning Platform" and "Tibet Daily" apps of learning powerful countries, and the official video number of "rule of law Tibet" was opened, highlighting the key content and importance

Edit:sishi    Responsible editor:xingyong

Source:http://www.legaldaily.com.cn/index/content/

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