At 0:00 on November 21, Beijing time, the 2022 Qatar World Cup officially kicked off. The fan Xiao Su told the reporter of the Securities Daily that he spent 2999 yuan to place an order for VR glasses from the official website of PICO to watch the World Cup immersively. The goods were received the next day after the order was placed. It is understood that unlike in the past, this World Cup is the first large-scale sports event that can be watched with VR equipment. As a new media platform with one of the broadcasting rights of the World Cup, Byte Beat launched the activity of "Going to PICO to watch the World Cup is close" through the VR equipment provider PICO acquired last year, adding meta cosmic elements to watch the World Cup. The popularity of the World Cup has also driven the sales of VR glasses. The reporter of the Securities Daily learned from JD that, according to JD's sales, the turnover of VR glasses in the past week has increased by more than 50% year on year. "The World Cup can promote consumers to buy VR head display devices to a certain extent." Zhao Siquan, senior analyst of IDC China, said in an interview with the Securities Daily that, however, due to the lack of attraction of popular applications, and the current price of devices is equivalent to terminal smartphones, its consumer market is still not really open, and there is still a certain distance for the VR industry to truly enter the mass market. It is worth mentioning that the two new media platforms that have won the right to broadcast the World Cup - Migu under China Mobile and Dithering under Byte Beat, both chose to inject meta cosmic elements. Migu launched the "Music Festival of the Metauniverse World Cup", and Tiao Yin launched VR event with PICO. As the largest equipment manufacturer for VR watching this time, PICO launched a close and immersive watching mode, which attracted much attention from the market. Kaiyuan Securities believes that, at present, watching the World Cup at home or becoming the first choice of most domestic fans, PicoVR has a large potential demand for watching the World Cup, or driving the sales of Pico4 and fully popularizing the meta universe experience. Zhao Siquan told reporters that this World Cup is the first large-scale sports event that uses VR equipment to watch the game. It is also Pico's key construction of live broadcast scenes outside the game scenes, and is an important step in its content ecological construction. Relying on the momentum of this World Cup, VR target groups can be expanded. "Large sports events, entertainment performances and other highly ornamental activities are a good application scenario for VR products." Zhang Yi, CEO of iMedia Consulting, told the Securities Daily that platforms such as Diaoyin injected meta cosmic elements into the event this time, and its demonstration effect was greater than the actual economic benefits. Guolian Securities pointed out that VR live broadcast is expected to achieve initial breakthrough with the influence of the World Cup, thereby promoting the penetration of VR all-in-one machine. According to IDC data, the shipment of VR equipment in China will be 1.43 million units in 2021, which is expected to increase in the next few years. In addition, the Action Plan for the Integration and Development of Virtual Reality and Industrial Applications (2022-2026) points out that the overall scale of China's virtual reality industry is expected to exceed 350 billion yuan by 2026, and the sales volume of virtual reality terminals will exceed 25 million units. The popularity of the World Cup has made VR equipment once again attract market attention, but the price and technology