The latest data from the National Bureau of Statistics shows that in the first three quarters of this year, China's total retail sales of consumer goods reached 32030.5 billion yuan, up 0.7% year on year. Among them, the growth rate in the third quarter was 3.5%, while that in the second quarter was 4.6%. How to view the situation of domestic consumption recovery when the quarterly growth rate turns positive? Next, how to promote the sustainable recovery of consumption? The consumer market has recovered steadily in general. "The government has issued several rounds of electronic consumption vouchers to promote consumption among our small and medium-sized business groups. Recently, business in the stores has rebounded significantly." Xue Yongmin, the owner of a small shop on Yongkang Road in Shanghai that has been operating for six years, said. Since this year, affected by epidemic situation and other factors, China's consumer market has suffered a great impact. The total retail sales of consumer goods grew rapidly at the beginning of the year, and the growth rate fell to a low of -11.1% in April. In the first half of the year, the total retail sales of consumer goods fell 0.7% year on year. In order to promote the recovery of consumption and release of potential, a series of policies and measures have been introduced intensively - multiple measures have been taken to encourage mass consumption of automobiles, household appliances, etc; Provide relief measures such as rent reduction, platform commission reduction and financial support for catering, retail and other market entities; Implement the full amount of stock and incremental tax rebate in more industries; Many places across the country have issued catering, retail and other consumer vouchers... With the implementation of various policies, the consumer market has gradually released a signal of recovery: the total amount of social zero has achieved positive growth for four consecutive months since June; In the first nine months, China's auto production and sales increased by 7.4% and 4.4% year on year, respectively, 2.6 and 2.7 percentage points higher than those in the first eight months; On the National Day holiday not long ago, the box office of the national film exceeded 1.4 billion yuan, and some local catering stores were in long queues again... Dong Lihua, director of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, said that since this year, the consumer market has recovered from fluctuations due to the multiple outbreaks of the epidemic. In the first three quarters, all regions and departments effectively coordinated epidemic prevention and control and economic and social development, actively promoted the implementation of a series of consumer promotion policies, and the consumer market generally maintained a recovery of growth. The new kinetic energy promotes consumption replenishment and upgrading, and the consumer market maintains a recovery of growth. On the one hand, it benefits from the effective implementation of consumption policies, and on the other hand, it can not do without the help of various new business types, new models, and new demands. These days, Hanguang Department Store, located in Xidan Commercial Street, Beijing, has opened the "Double 11" pre-sale scene, and many shopkeepers have turned into live broadcast experts, explaining the details and functions of various commodities to customers in detail in front of the camera. Wang Xiaoyu, chairman of Hanguang Department Store, told the reporter that in the past two years, enterprises have accelerated the pace of digital transformation, launched a number of "cloud services" such as small program live broadcast and flash purchase, and the proportion of online transactions has increased from only 3.5% in 2019 to 22% today, effectively mitigating the impact of the epidemic on offline business. "In the past two years, new forms of business such as instant retail and live delivery have developed rapidly, meeting more diversified consumption needs and bringing new consumption growth points during the epidemic." Said Yi Shaohua, a researcher at the Institute of Financial Strategy of the Chinese Academy of Social Sciences. Open stores on the "cloud" of physical retail to expand new space; Under the epidemic situation, "micro tourism" models such as local tourism, peripheral tourism and online broadcasting came into being; Driven by fitness, riding, camping, frisbee and other new