Supply and marketing to promote rural consumption quality

2022-10-26

Not long ago, at the activity site of the theme day of the fifth "Chinese Peasants' Harvest Festival" National Supply and Marketing Cooperatives, the products of kudzu root such as kudzu powder and kudzu flower on the booth of the supply and marketing cooperatives in Dajing Town, Miluo City, Hunan Province attracted many customers. At present, driven by the supply and marketing cooperatives, Dajing Town has concentrated on planting more than 1700 mu of kudzu root, and driven surrounding farmers to plant more than 800 mu of kudzu powder and kudzu flower separately. "Supply and marketing cooperatives should not only integrate sales channels on the 'marketing' side, improve product quality, establish agricultural brands, but also integrate resources on the 'supply' side, help improve the overall agricultural production efficiency, and help increase agricultural production and income." Liu Xiangling, Secretary of the Party Leadership Group and Director of the Council of Hunan Supply and Marketing Cooperatives, said. In recent years, Hunan supply and marketing cooperatives have been continuously reforming their service model, actively promoting the "two to household" work focusing on connecting and serving households, improving the relationship between supply and marketing cooperatives and farmers, and improving their ability to serve farmers. Miluo Supply and Marketing Cooperatives have built 13 grassroots supply and marketing cooperatives, 13 township farmers' benefit service centers, 75 village level service cooperatives, led and jointly run 120 farmers' professional cooperatives, actively carried out land trusteeship services, and effectively opened up the "last mile" of agricultural services. "This year, we have provided more than 20000 mu of trusteeship services for large grain growers and individual farmers around." The person in charge of the supply and marketing service center of Luojiang Town introduced to Tie Qing that Luojiang Town is the town with the largest area of trusteeship services in Miluo City. From seed soaking and germination to seeding and seedling planting, rotary tillage and seedling transplanting, unified control and harvesting, the service center can provide full process services, while farmers can freely choose semi trusteeship or full trusteeship services. It not only promotes the "upward movement of agricultural products", but also helps the "downward movement of consumer goods". In order to promote the expansion and quality improvement of rural consumption, Miluo City, led by Lecun Taos supply and marketing e-commerce company, actively carried out the action of "making the supply and marketing county circulation service network strong". By setting up points in the municipal e-commerce logistics park, we will establish and improve a three-level county circulation service network that is "supported by backbone circulation enterprises, with county towns as hubs, towns as nodes, and villages as terminals". Up to now, 278 e-commerce sites have been built in the city, and the annual e-commerce sales volume of agricultural products is more than 400 million yuan. "We will continue to do a good job in" supply "and" sales "services through innovative service models, help farmers increase income and reduce expenditure, and promote the upgrading of rural consumption." Zheng Yi, secretary of the Party Leadership Group and director of the council of Miluo Supply and Marketing Cooperative, said. (Outlook New Times)

Edit:qihang    Responsible editor:xinglan

Source:http://paper.people.com.cn/rmrb/html/2022-10/26/nw.D110000renmrb_20221026_5-18.htm

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