Author: Wang Xueli (associate professor of the School of Economics and Management of Tsinghua University, director of the Sports Industry Development Research Center of Tsinghua University), sports found the soil to take root in the countryside, and rural sports found its own role in rural revitalization, which is one of the moving stories in contemporary China. The report of the Twentieth National Congress of the Communist Party of China put forward that "promoting the all-round development of mass sports and competitive sports, and accelerating the construction of a sports power", which gave us profound inspiration. Nowadays, rural sports have become an important position to comprehensively promote rural revitalization, complement the weak points of building a sports power and achieve the goal of a healthy China. In June 2022, the Ministry of Agriculture and Rural Affairs, the General Administration of Sports and the National Bureau for Rural Revitalization jointly issued the Guiding Opinions on Promoting the High Quality Development of Farmers' Sports during the "Fourteenth Five Year Plan", proposing that by 2025, farmers' sports awareness and health awareness will be significantly improved, and rural youth will generally master one or two sports skills; The rural fitness facilities are basically sound, and the per capita area is close to the national average; A series of goals, such as the continuous innovation of the farmers' sports fitness event mode. Through years of research and practical exploration, we have realized that the realization of high-quality and advanced development of rural sports is an all factor development process that takes improving rural mass sports awareness as the basic starting point, rural youth as the main target group, and improvement of education, facilities, events and other contents as the path. It is understood that the proportion of rural competitive sports in China's rural sports is limited and the development level is not high. The 2021 China Rural Sports Development Report shows that walking and square dancing are more popular among the main fitness activities in the surveyed villages. In general, most of the popular rural sports have low requirements for special skills, sports equipment and venues, and the development of rural competitive sports still has a long way to go. To change this situation, the youth group is very critical. The youth is an important element to enrich the development of rural competitive sports. The target group with youth as the core gradually improves the systematic, professional and competitive development of rural sports, which has practical value and possibility of realization. In my opinion, it can be gradually promoted through the following three aspects: educating people by "physical education" and comprehensively promoting the balanced development of rural physical education. In view of the current situation that the development level of physical education in urban and rural areas is quite different, we need to increase the supply of rural physical education resources through multiple channels, improve the popularity and cognition of rural physical education, stimulate the interest of rural youth in sports, obtain opportunities to learn relevant sports skills, and encourage areas with specific sports traditions to promote and popularize relevant sports in rural primary and secondary schools. This is not only the inheritance of sports tradition, but also the foundation for the cultivation of reserve competitive talents. Take teachers as the "eyes" and pay attention to the excavation and cultivation of rural sports talents. The large rural population base in China provides a huge incremental space for the excavation and training of sports reserve talents, which has been confirmed in recent years' cases. For example, China's first public welfare baseball team, the "strong angel team" composed of multi-ethnic rural children, and Wang Fa, the Wa "basket boy" who won the championship in the Youth Tennis Tour. Their achievements are inseparable from a group of sports talents who have made contributions to the countryside. Therefore, we need to increase rural sports employment opportunities and improve rural areas