In the past decade, great progress has been made in the inheritance and protection of intangible cultural heritage. Intangible cultural heritage, which was once in a marginal position and faced with an endangered situation, finds the connection between traditional culture and modern life from multiple perspectives through creative transformation and innovative development, and deeply affects the shaping of the aesthetic sense of the times while approaching young people. Nowadays, intangible cultural heritage is leading the new China-Chic with its youth and becoming an indispensable part of cultural life. Empowering to Boost New Creation With New Inspiration There are more than 100000 representative intangible cultural heritage projects at all levels in China, including more than 12000 in Beijing, which constitute a huge cultural treasure house, providing inspiration and content support for the innovation of contemporary art creation, cultural tourism products and services. At the 2022 Beijing Winter Olympics, "Shuey Rhon Rhon" took the Beijing palace lantern, a national intangible cultural heritage representative project, as the design prototype, and the "Tang flower flying snow" award dress was decorated with the Beijing intangible cultural heritage technology Edelweiss. The tiger head clothes of the small actors at the opening ceremony were inspired by the works of Shen peinong, a Beijing paper-cut master. The opening and closing ceremony creativity inspired by the 24 solar terms showed the beauty of Chinese traditional culture to the world and amazed the world. The resplendence in international events is the concentrated outbreak and embodiment of artistic creation nourished by intangible cultural heritage. In daily life, intangible cultural heritage is also constantly providing inspiration, stimulating new creation and arousing resonance among young people. On September 14, the famous online game CS: GO (anti terrorist elite) launched its latest music box, Hualian. CS: GO is a global game represented by Perfect World, a famous enterprise in Beijing's cultural industry, while Hualian is a theme war song for the fifth anniversary based on the national intangible cultural heritage project Qinqiang Opera, which was jointly performed by Zhao Yangwu, winner of the Plum Blossom Award for Chinese Drama, and a rock singer. After the launch, more than 40 million users in more than 100 countries and regions on five continents heard the music box of the voice of China for the first time. In just one month, this song has been on three lists in Netease cloud music, and ranked No. 1 and No. 2 in real-time hot search on station B and Tiktok respectively. Gu Liming, Senior Vice President of Perfect World and President of Perfect World E-sports and Platform Business, said that, up to now, thousands of players have created this Qin Opera work for the second time on various video platforms. Some people joke that it has brought the relationship between the younger generation and the older generation closer, and realized the "next generation kinship". This year, in the valley rain season, the Regent Beijing Hotel invited Yang Liping, the inheritor of Beijing's tieyan kite technique, to launch the afternoon tea of "salute the master to the east of the Forbidden City" inspired by the "butterfly seeking the fragrance" kite; Xiong Liang, the local artist of picture books, visualizes the mythological animals and is building a children's paradise with a local image system. Every year, many creative thinking works rooted in tradition emerge in the Global Chinese Zodiac Festival Design Contest and the Perfect World Cultural and Creative Campus Design Contest. Drawing inspiration from intangible cultural heritage is becoming a prominent feature of the new China-Chic. Legends, patterns, symbols, color crafts, etc., constantly nourish young people's new expressions. Expanding to respond to new markets with new products. Intangible cultural heritage commodities occupy an important position in the annual "Beijing Gift" selection conducted by the Beijing Municipal Bureau of Culture and Tourism. Exquisite, such as Fanhua, which is made by filigree inlaying technology