After the popularity of "A Sheep", the developers have grasped the wind of small program games to launch new works. Looking at the simple small program game, there is a business model that can make developers earn a lot of money. However, industry experts said that the popularity of most small games came and went quickly. If you want to continue to make profits, you still need to take the high-quality route. Applet games have seized the market crazily, "giving you a suite at the beginning, and more playing methods are waiting for you." "Finger dragging synthesis makes the night market prosperous again"... Ms. Gao, who chose to stay at home during the National Day holiday, found that there are many small game advertisements in the WeChat official account she subscribed to, and the main advantages are "no download, click to play" and "suitable for killing time". "The King of Salted Fish", "Call Me the Shopkeeper", "I'm the Big Owner", "Joy Eliminates"... Some of these games have been on the official popularity list of WeChat small games, showing that "more than 100000 people have played". On social platforms such as Tiaoyin and Xiaohongshu, pictures and videos recommending various kinds of small program games are also emerging in endlessly, and many game bloggers have launched detailed trial play evaluation. The reporter found that many of the games recommended by the bloggers were simple to play, and some even seemed slightly childish. "Bang, Bang, Bang..." As the stylus hits the mobile phone screen one by one, it will make a clear sound of knocking wooden fish. This is Ms. Xiao's favorite game, Electronic Woodfish. Mr. Hu, a citizen, was fascinated by "The King of Salted Fish". "There is no need to think about it at all, just follow it a little bit, and then the battle force will be improved crazily, which is very pleasant." Decompression, fast rhythm and easy to use are the main reasons why young people like and even indulge in small program games. "I'm tired enough to go to work on weekdays. I really don't have the energy to play a game with fierce confrontation and high concentration." Mr. Hu said that playing small games can make the brain empty and pass the test in simple mechanical operation, which will produce a strong sense of psychological satisfaction. The reporter searched for applet games on WeChat yesterday and found that there were more than a dozen similar games popular, two or three of which showed that "more than 1000 people have recently used them". On the dithering platform, the topic video of the "electronic wooden fish" game was played more than 36.63 million times. It is not difficult to make a small program game with low production threshold and low income. The reporter found that many businesses on the market can provide small program game development, with quotations ranging from 8000 yuan to 10000 yuan. "At present, there are many low code platforms for cloud development that can quickly generate applications with little code or even without coding, greatly reducing the threshold for application development of small programs." An insider said. The reporter noted that at present, most small program games do not have game version numbers, which means that they cannot be realized through the mode of internal purchase and recharge, and advertising has become the most important way for them to make money. The reporter tested several popular applet games. These games not only set up a large number of links that need to see advertisements in the mechanism, but also hung various advertising display interfaces at the top, bottom and side of the game interface. The revenue from these views is considerable. The reporter learned that operators who meet certain conditions can voluntarily share the designated location in the applet to advertisers for advertising display, and obtain advertising revenue on a monthly basis. The effective advertisement exposure of the main advertising space per thousand times