One week after the launch of the iPhone 14, which has fully refreshed its sense of existence, it finally went on sale on September 16. With one machine hard to find, take out has become a new channel for young people to grab new iPhone products, and "take out to buy mobile phones" has become a new trend. According to Meituan takeout news, as of 11:00 p.m. on the first day of sales of iPhone 14, orders for iPhone 14 had nearly tripled compared with that of iPhone 13 last year, and more than 50% of users had received a new iPhone 14 within half an hour. Following online channels such as e-commerce platform and Apple official website, it has become a new channel for young people to buy machines relying on a wide range of offline entities' takeout and the speed of "half an hour delivery". In grass growing communities such as Xiaohongshu, "how to get the iPhone 14 as soon as possible" and other topics, "take out to buy a mobile phone" was taken as a strategy for Amway. According to Meituan takeout data, as of 11:00 p.m. on the first day of sales, the order volume of iPhone 14 had nearly tripled compared with that of iPhone 13 last year, and more than 50% of users received new phones within half an hour. Shanghai, Beijing, Shenzhen, Guangzhou, Zhengzhou, Wuhan, Suzhou, Hangzhou, Ningbo and Chongqing have become the top 10 cities for new iPhone sales. From the color point of view, dark purple became the most popular color, followed by blue and midnight. In terms of model, the dark purple 256G iPhone 14 Pro is the most popular, followed by the dark purple 256G iPhone 14 Pro Max. (Takeout riders pick up goods from Apple authorized stores) Since the iPhone 12 in 2020, Meituan takeout has cooperated with Apple authorized stores and continuously expanded the number of stores. This year, the cooperative Apple authorized stores expanded to more than 1100 stores in more than 200 cities across the country. The whole process is exactly the same as ordering a takeout: users search for "iPhone" in Meituan takeout, place an order in Apple authorized stores, and then deliver the order to the riders, which can be delivered in half an hour at the earliest. "From only two cities, Beijing and Shanghai, to more than 200 cities nationwide, the delivery time ranges from one hour to half an hour." Zhao Hongmin, an expert on We Media in the field of science and technology, sighed after comparing Meituan's sales of posters of new Apple computers in 2020, 2021 and 2022, "local instant retail with the support of takeout is becoming the mainstream retail model." It is reported that in order to give users a better consumption experience, Meituan has also used drones to participate in the first delivery of new products this year. The first iPhone 14 order delivery only took 5 minutes and 56 seconds. According to the relevant person in charge of Meituan, in the future, some Apple authorized stores in Shenzhen will be regularly connected to UAV distribution. At that time, users can experience the standard service of "3km and 15min" after purchasing Apple products. "The takeout mobile phone is on an alarming rise, with a very significant trend." According to the person in charge of the 3C category of Meituan takeout digital, from January to August this year, Meituan takeout