Although affected by the recent epidemic, China's attraction to foreign investment has not decreased. During a recent visit, the reporter of Shanghai Securities News found that the leaders of foreign enterprises, including fast retailing, Siemens Healthcare and L'Oreal, have made frequent moves recently, opening new stores, increasing investment and landing new projects... Foreign investors have taken actions to show their confidence and determination in China. At the same time, as an important window and link of domestic and international double circulation, the 5th China International Import Expo is progressing steadily according to the original plan and will be held offline in Shanghai in November. All work is progressing smoothly. At present, the contracted area of the enterprise business exhibition has reached more than 75% of the planned area, and the number of the world's top 500 and industry leading enterprises has exceeded 250. Focus on the potential of the consumer market Foreign enterprises have increased their market layout in China With the "restart" of Shanghai, the shopping mall of Shanghai Jing'an imixpark at the weekend regained its former popularity. In UNIQLO stores under fast retailing group, the reporter saw an endless stream of consumers. Since June 6, UNIQLO's stores in Shanghai have been fully reopened one after another. The summer technology series and Baise's 100 new products have been launched, and actively participated in the resumption of business and market in Shanghai. In order to steadily help the national consumer life recovery, UNIQLO plans to open another 20 new stores nationwide in June, covering Yunnan, Sichuan, Anhui, Zhejiang and other provinces. UNIQLO will open its first new stores in Shengzhou, Yueqing and Yongkang in Zhejiang, Huainan in Anhui and Jingmen in Hubei. UNIQLO Shanghai Baoshan rimoonlight store and Shanghai Zhonggeng roaming City store are planned to open on June 24. "We are full of confidence and expectation for the Chinese market." Wupinhui, global executive director of fast retailing group and chief marketing officer of UNIQLO Greater China, told reporters that UNIQLO currently has more than 850 stores in more than 180 cities in China. Next, UNIQLO will maintain the speed of opening 80 to 100 stores every year, all of which are direct stores. As a German skin care group with a history of 140 years, Beiersdorf has a deep relationship with China for many years. Since its official entry into China, Beiersdorf has expanded its product categories in China from the original 2 to more than 300 today. At present, Beiersdorf takes nivea (Shanghai) Co., Ltd. as the main body in China and places the three centers of innovation, manufacturing and marketing in Shanghai. At present, the three major centers of Beiersdorf Shanghai have been put into normal operation. Among them, the production capacity of Beiersdorf Shanghai manufacturing center has been restored to 100%, and 95% of the employees of Shanghai Xuhui Caohejing Innovation Center have returned to work. "Although the Shanghai plant was shut down for more than 20 days, China's big market has not stagnated, and consumers' demand for high-quality products has not decreased." Xuewei, the managing director of Beiersdorf group in Northeast Asia, told the reporter, "as long as the Chinese market continues to open up and consumers need it, we will compete for the best in this market, and work hard to advance. We have no doubt about this from Hamburg, Germany to Shanghai, China." Roche Diagnostics has also recently achieved an important step in its layout in the Chinese market: the official flagship store of life science was officially launched in kasima mall, and more than 100 scientific research reagents and consumables were launched. "With Roche Diagnostics Life Sciences officially settling in kasima mall, we will start a new journey of local digital transformation. In the future, we will focus on and continue to strengthen the one-stop platform customer service capability, actively expand the online product portfolio, achieve in-depth coverage of products in various application fields of life sciences, continue to cultivate the Chinese market, and benefit more scientific research, clinical and biotechnology customers." Said yuanjianzhong, vice president of Roche Diagnostics China. Localization acceleration Foreign enterprise leaders have increased their investment in China Under the huge attraction of the Chinese market, leading enterprises in the industry, including Siemens Healthcare China and L'Oreal Group, have recently chosen to invest more in China. As one of the first medical technology companies to enter China, Siemens Healthcare China recently officially released its new localization strategy of "National Intelligence innovation", which plans to deeply participate in the construction of "healthy China" as a "Chinese company" through three dimensions: "promoting the localization of the whole product line", "further innovation and R & D Based on the needs of the Chinese market" and "promoting the upgrading of local business models". At the same time, the company also announced that the high-profile Siemens Medical Shanghai laboratory diagnostic factory is expected to be completed in Pudong by the end of 2022. At that time, it will become the first in vitro diagnostic reagent production base of Siemens Medical in the Asia Pacific region, and its R & D center project is also being actively promoted. "China is of great strategic significance to Siemens Healthcare. It contains great potential and has its own unique market environment. Siemens Healthcare deeply integrates the global strategy and the local development concept, and takes' Healthy China 'as one of the important opportunities and action priorities in the new phase of the company's global' 2025 strategy '. We also believe that the' National Intelligence innovation 'localization strategy that emerged at the historic moment is our key to promoting the construction of a healthy China The optimal solution to the problem. " Taolin, a member of Siemens Medical Board and President of Siemens Medical Asia Pacific region, told reporters. L'Oreal Group has also made frequent moves recently because it is optimistic about Shanghai and the Chinese market. In early May this year, L'Oreal announced the establishment of its first investment company in the world - Shanghai meizifang Investment Co., Ltd. in Fengxian District, Shanghai. This is another strategic overweight of L'Oreal Group in Shanghai after the new North Asia headquarters and beauty technology center were established in Shanghai last year. "Over the past 25 years, our confidence in Shanghai has never wavered." Fabry, President of L'Oreal North Asia and CEO of China, told reporters. At the moment, when the "618" campaign is being promoted, Fabry said that all the brands of L'Oreal Group are actively preparing for the war. With the "restart" of Shanghai, the employees are receiving and serving consumers with a new spirit and full attitude in the major offline brand counters and flagship stores under the group. (Xinhua News Agency)