"This summer is hotter than in previous years. During the day, I was exposed to the sun. Taking advantage of the '618' activity, I bought a sun umbrella and ice sleeves under the banana, and a small portable fan." On June 10, Ms. Chu, a consumer in Chaoyang District, Beijing, told reporters. According to the weather forecast of the China Meteorological Administration, rainfall and high temperature coexist throughout the country in the middle and first ten days of June, and some areas in North China, Huang Huai, Inner Mongolia, Gansu and other places have high temperature weather. The hot summer also brought some "cold" goods. Recently, the reporter visited a number of convenience stores, shopping malls and home appliance stores in Beijing, and learned about summer consumption trends in combination with online platform sales. The reporter found that the arrival of summer is accompanied by the "hot" sales of "cold" goods such as ice cream, iced beverages, sun umbrellas, sun protection clothes, sun protection masks, refrigerators, air conditioners, etc. The sales volume of sunstroke food and beverage increased explosively In the hot summer, the temperature reduction is first reflected in the diet. When summer came, Zhong Xuegao's "ice on the tree" was on fire. It is reported that the "ice on trees" series launched in May has four products, namely, bayberry milk ice, apricot milk ice, pistachio grapefruit ice and Meili grape ice. The ice is crispy and delicious. You can eat it with a big bite. These products sell well once they are launched. In May this year, Yuanqi forest launched the new "summer limited series" - sea salt grapefruit flavored soda bubble water and sea salt pineapple flavored soda bubble water, which are widely welcomed by consumers. On June 9, in a convenience store in Xicheng District, Beijing, freezers and beverage cabinets were placed in the most eye-catching position of the store. The reporter observed that there were a wide range of goods in the cabinets, including fruit juice, tea, and a variety of carbonated beverages containing or without sugar. At more than 9:00 p.m., about two-thirds of the outermost drinks have been sold out, and the drinks that need to reach inside are waiting for replenishment. "We have already replenished the goods twice today." The clerk of the convenience store said that with the arrival of summer, the sales volume of drinks has increased significantly, and all kinds of iced drinks and beer are especially popular with consumers. According to the data of dingdong shopping, the hot weather in summer drives the explosive growth of summer food such as ice cream, cold drinks and seasonal fruits. On this platform, the sales volume of ice cream cold drinks has increased by 300% month on month in the past month. Among them, coke has become the king of summer relief, with an average of more than 5million bottles sold every day. The sales volume of cool and refreshing melon commodities such as Kirin melon, Yugu melon and Xinjiang melon also increased by more than 300% month on month. Umbrellas and other summer necessities sell well "This sunscreen is very moisturizing. It will form a protective film on the skin, which can resist ultraviolet rays and air pollution. It is necessary for sunscreen in summer." In a department store in Dongcheng District, Beijing, Lingling, a clerk at a cosmetics brand store, is promoting her own sunscreen products to customers. During the interview, the clerks of many cosmetics stores told the reporter that with the arrival of summer, the demand for sunscreen products has increased, and it has become more popular after the "618" discount. Not only offline, but also online sunscreen related products are very popular. The reporter searched on an online shopping platform with the keyword "sunscreen". The sunscreen with the theme of "whitening and refreshing", the "thin and breathable" ice sleeve, and the "sunshade that can not be tanned at 40 ℃ are all available. The sales volume is considerable. The monthly sales volume of a certain sunscreen is as high as more than 300000 pieces. Facing the scorching sun, the sunshade has become a beautiful scenic spot on the streets of Beijing. "In the sun, you can't do without an umbrella." Ms. Chu said that for this reason, she bought a double-layer sunshade under the banana. After using a double-layer sunshade, you will obviously feel that the temperature under the umbrella has decreased. In addition to sunshades, sunscreen clothes, sunscreen masks, sunscreen hats, ice cold stickers, etc. have also become "just needed" to cope with the summer. As the outdoor temperature rises, in addition to online shopping, many consumers also choose to stay at home takeout, flash shopping, etc. to buy the necessary summer items for families. According to the statistics of meituan platform, in May, sunscreen clothing and ice cold stickers increased by 116.7% and 189% respectively compared with the previous month, and increased by 92% and 171.6% respectively compared with the same period last year. "There is a 'one degree effect' in Meteorological Economics, that is, when the temperature changes by one degree, the sales of commodities will change dramatically." The relevant person in charge of consumption research on meituan platform said that the continuous rise of summer temperature stimulated the best-selling of mosquito repellent, sunscreen, sunstroke relief, cooling and other commodities, and heated up the "summer economy"; The instant consumption mode of "placing an order by mobile phone and delivering it in 30 minutes" has further ignited the "summer economy". Seasonal household appliances usher in the peak sales season "Order has been placed, please expedite shipment." On the evening of June 9, in the special live broadcast room of an air circulation cooling fan on a video platform, many customers urged, eagerly expecting that the "cooling artifact" they placed an order could be quickly delivered to them. With the temperature rising, people's demand for electrical appliances is also increasing, hoping to create a cool and comfortable summer environment. "This refrigerator, which sells well in the store, can be sold to fourorfive units a day. Especially in the days before the high temperature continued, more people came to buy it." At the Madianqiao store of Dazhong Electric Appliance Co., Ltd., the salesperson of a brand refrigerator shop told the reporter that as a seasonal commodity, the arrival of summer is reflected in its sales volume, and the demand for stocking brought about by the epidemic has further driven the sales volume of large capacity refrigerators to rise. The salesperson of a brand of air conditioners also said, "in addition to the need to install air conditioners for new decoration, the demand for upgrading air conditioners in summer will also burst out, and the sales of air conditioners have ushered in the peak season." "Some models of household appliances can use green energy-saving consumption vouchers, and there are preferential subsidies on the basis of the '618' activity price." The relevant person in charge of Suning Tesco said that under the concept of low-carbon life, green and energy-saving products are more favored by consumers. Recently, according to the 618 scene consumption report released by Suning Tesco, during the first round of "618" activities, the number of Suning Tesco stores trading in old products increased by 56% year-on-year, and the sales of new energy-efficient air conditioners, refrigerators and freezers on online platforms increased by 68%, 74% and 159% year-on-year respectively. In addition to household appliances, some portable small fans and air conditioners are also welcomed by consumers. "I think the small fan is very practical, especially in the subway. There are many people and it's hot. It's better to take it out and use it. It's not heavy to put it in the bag when it's used up." Ms. Chu said. In this regard, zhangjianfeng, Executive Deputy Secretary General of the China household appliances business association, said that at present, the time for summer is still relatively short. With the subsequent temperature rising, the market potential of seasonal electrical products such as air conditioners, refrigerators and fans will gradually appear. This kind of traditional household electrical appliance industry is relatively mature and stable. It is unlikely to see explosive growth. There may be a relatively obvious rise before and after the fall. Home appliance enterprises and e-commerce platforms should pay attention to value competition and bring consumers a comfortable and cool experience with higher quality and better service, which is the driving force of the summer economy. (Xinhua News Agency)