Today, the film's May 1st box office record was officially released - a total of 300 million box offices in five days, with a total of 8.576 million film viewers. In terms of vertical comparison, of course, this figure is not very bright. The box office and film viewing people have decreased by 80% year-on-year, and many films have announced their withdrawal from the May Day file one after another on the eve of May Day. But this achievement is still of concern. May wish to refer to the results of Qingming file a month ago: the total box office was 120 million. Under the background of repeated epidemic, the May 1st gear has made progress against the trend. Therefore, some insiders said that "the heat of May 1st gear this year is higher than expected". More importantly, some good omens presented by May 1 are enough to give encouragement. For example, the resumption rate of cinemas has begun to approach 70%, which was less than 50% a month ago. Ticket prices for films also began to decline, with an average ticket price of 34.2 yuan / piece. Ticket prices in some cities have been lower than 30 yuan / piece, down more than 50% from the high point at the beginning of the year. This downward trend, of course, includes the subjective will of cinemas and filmmakers to recover the decline. To use an image as an analogy, the current film market is like moving forward with a heavy load, moving tenaciously in the face of the impact of the epidemic. Even though the film market has shrunk significantly, public opinion has left enough space for it. Recently, there have been few phenomenal films, and the film critics are also trying to tap into some of them. People can't seem to accept that if there are no movies in life. Even if the industry is difficult, as long as there is a glimmer of hope, people try to interpret its significance and give some encouragement to the industry. A news two days ago is also worthy of attention. Wenzhou and Jinhua, Zhejiang, have issued policies to subsidize 25 yuan per seat per month, hoping to help cinemas tide over their difficulties. This is consistent with the current public attention to the film market. Many people are trying to keep the industry and waiting for recovery. This may also be the projection of collective unconsciousness. People regard film as a "normal" of modern society and a symbol of neon and fireworks. The history of film is only more than 100 years, but it has been deeply embedded in the social context and is accompanied by modern society. Perhaps the film is a fact that people today have never questioned or even paid more attention to since they were born. Its existence is so natural. This is why even though there are few highlights in May Day, public opinion seems to have become a highly inclusive "elder at home", changing ways to cheer for it. People need movies not only to watch movies, but also to become a stable daily marker. People hope that movies can return to their daily life together with life. In the past, people seemed to have a lot of physical and chemical criticism on the society constructed by the screen, either entertainment to death, or landscape society. However, when a sudden event disrupts the normal track, we will also find the "luxury" of these criticisms. When the "premise" of these criticisms began to shake, people suddenly found the weight of some things in society. Starting from the underlying logic, people need the cultural creation of flashing light and shadow, flying in the sky and galloping thoughts, which is not only a kind of entertainment, but also a necessity. The May 1st gear has conveyed some signs of optimism in the not spectacular scene. Of course, the society hopes that this momentum can be sustained and the heat of the market can return slowly. By then, not only the industry itself, but also a kind of support for social consciousness. The laughter and tears in those cinemas, milk tea and popcorn, it is no exaggeration to say, are part of the meaning of life. (Xinhua News Agency)