Under the background of a new round of global scientific and technological revolution and industrial change, communication technology, as an important means to promote the development of digital economy, has continued to innovate and iteratively promote the change of industrial value and business model in recent decades. In this process, telecom operators are more closely related to the production and operation of enterprises and the daily life of residents. The production and operation behavior of telecom operators is directly related to the vital interests of ordinary people. Facing the changing new environment and new challenges, in the process of accelerating self-change to seek sustainable development, telecom operators also need to implement the people-centered development thought and service concept, enhance the service awareness and the concept of safeguarding consumers' rights and interests, further improve the service level and meet the people's pursuit of higher quality Telecom services. 1、 Improving service quality is an inevitable requirement for telecom operators to achieve high-quality development At present, telecommunication service has become the rigid demand for the normal operation of enterprises and institutions and the daily life of urban and rural residents, and even almost the basic public element of a society. Therefore, it is inevitable for the public to continuously improve their service quality. In the new journey of building a socialist modern country in an all-round way, telecom operators play an important role in solving the contradiction between people's growing needs for a better life and unbalanced and insufficient development. They need to meet people's expectations and gradually improve their service demands to the greatest extent. According to the data disclosed by the information administration bureau of the Ministry of industry and information technology in recent years, the three basic telecom operators have a certain amount of complaints in the fields of user service, network quality and charge disputes, and telecom operators still have a large space in the field of improving service quality. In the process of receiving the services of telecom operators, users can obtain the sound, text, picture, picture, data and other information they need through the business behavior of providing or transmitting information by telecom operators. Because the service object is not specific consumers, in order to reduce transaction costs and improve transaction efficiency, operators generally use the form of format contract to fix the service content in the business process, and different service items use different format contracts. If the consumer does not terminate the contract, the service provider shall generally continue to provide telecommunications services in accordance with the contract. Therefore, it is necessary to prevent operators at all levels from using their dominant market position to damage the legitimate rights and interests of consumers in the form of conforming to consumers' consumption habits. 2、 It is the duty of telecom operators to better serve production, operation and daily life In the era of digital economy, telecom operators should play an active role in reducing production and living costs and helping the development of digital economy. In accordance with the strategic arrangement of "building a digital China and promoting the construction of a network power" proposed in the 14th five year plan for national economic and social development of the people's Republic of China and the outline of long-term objectives for 2035, we should speed up the large-scale deployment of 5g network, fully cover and apply 5g, gigabit optical network and other information infrastructure, further promote the integration process of digital technology and real economy, and strengthen the construction of digital society and digital government, Play an active role in improving the digital and intelligent level of public services and social governance. Guided by the specific needs of various customers under the condition of digital economy, we should further strengthen the top-level design of operators, take data elements as key production factors, promote the vigorous development of digital economy, accelerate the digital industrialization and industrial digitization, and provide a strong driving force for the sustainable and healthy development of economy and society. Through digital transformation, it will inject new impetus into the high-quality development of operators, vigorously unblock the large cycle of internal all factor resource allocation and circulation, promote the integration of products, services and management processes, and then build a business development pattern integrating "cloud network integration", "network information security" and digital platform, so as to create personalized customized services for relevant enterprises and "customize on demand". On this basis, by establishing and improving the real-time evaluation system of customer experience, dynamically sort out the rules and processes affecting customer perception and optimize them in time, so as to provide customers with more convenient and high-quality services. In addition, while realizing economic benefits, telecom operators need to bear the social responsibility of the enterprise and establish a good corporate image. In the process of data and information processing, when it comes to the use of customer personal information data, they must ensure that customer personal information is used under the conditions of safety, desensitization and compliance. The operation log of the whole process of customer information collection, transmission and use shall be recorded completely and accurately to ensure that all operations can be traced to specific links and personnel. Add provisions on data desensitization, use legitimacy norms and audit systems, and specify them at the same time as the customer's secondary authorization, so as to improve the security level of the customer's personal information. 3、 Building a diversified and intelligent operation system is the technical support to enhance the service level Enjoying the advantages and convenience of intelligent informatization is the goal of consumers in the era of digital economy. As an operator, in order to meet the goal of consumers, it is necessary to improve science and technology, strengthen service capacity, and give full play to differentiated competitive advantages in the process of digital transformation. Further optimize customer perception, constantly meet different types of customers' yearning for a better life and multi-level needs, constantly improve consumers' sense of acquisition, happiness and security, shorten the distance between consumers and operators, achieve the effect of information sharing and weakening contradictions through full communication and exchange, and realize the effective matching between the supply and demand of products and services. Focus on key areas and enhance the awareness of active service. Rural digital development is the general trend. Operators should seize the strategic opportunity and strive to promote the new infrastructure of digital countryside. Driven by scientific and technological innovation, information technologies such as big data, cloud computing and the Internet of things are deeply integrated with the agricultural real economy, constantly enrich application scenarios, and continuously expand the chain and fields of extending services to "agriculture, rural areas and farmers" while improving the construction of communication facilities. Using modern information technology and the industrial integration and "gene recombination" of the whole industrial chain of agricultural production, operation and service, we can realize the transformation and upgrading of agricultural value chain from prenatal, mid production and post production, so as to lay a solid foundation for the high-quality development of rural economy. Better serve the epidemic prevention and control work. We should guide telecom operators to accelerate the progress of 5g construction, and further improve the communication support work in combination with the specific requirements and precautions of epidemic prevention and control in the communication field. Optimize the base station network around medical institutions and CDC, ensure the network monitoring support of key areas such as epidemic prevention and control headquarters, CDC and centralized admission hospitals, and ensure the efficient and orderly epidemic prevention and control. 4、 Adhering to customer-centered is the value appeal of improving service quality Adhere to the customer-centered, and deeply implement the people-centered development thought in the process of serving consumers. We should put the interests of the masses in the first place, adhere to standardized operation, fair and rational competition, and fully protect users' right to know and choice. Improve the complaint handling mechanism, smooth the complaint channels, improve the efficiency of complaint handling, solve the reasonable demands of users, and effectively improve the satisfaction of Internet users. Improve the consumer dispute resolution mechanism, actively respond to consumer demands, protect the legitimate rights and interests of consumers, and run through the whole process of R & D, production and service of telecom operators. First, promote the optimization of facility layout and resource sharing, and expand the supply of high-quality products and services. On the basis of standardizing business behavior and improving service standards and quality, timely service upgrading and quality upgrading shall be carried out for special groups such as the elderly, so as to play an important role of communication big data in the process of efficient support for normalized epidemic prevention and control, and better serve the overall pattern of economic and social development. Cultivate new business forms and models around digital elements, increase the research and development of technologies and products for data security, promote the application of relevant technologies, provide guarantee for the healthy development of data element market, and strengthen technology integration and product innovation for diversified application scenarios. Second, build an ecological industrial chain and value chain suitable for digital economy. On the basis of significantly improving their voice and influence, telecom operators can also use their own advantages to achieve efficient collaboration with different industries and different value chains, such as terminal communication network equipment, so as to build an ecological industrial chain and value chain suitable for digital economy. In the process of applying digital technology, special attention should be paid to the occasion of technology application and the frequency of pushing information, so as to avoid unnecessary losses to customers. Third, provide effective support for improving the overall digital development level of the whole society. Break the shackles of departmental information and policy sharing and sort out an open and inclusive governance thinking. Solve the problems and challenges faced in the development of data elements, such as the difficulty of data sharing across platforms, accelerate the construction of data element market rules, improve the governance system, strengthen the supply of high-quality data elements, promote the data exchange between government departments, governments and enterprises and enterprises, form a complete and connected data chain, break the data monopoly and information island, and improve the supply level of data elements. (Xinhua News Agency)